75 episodes

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

Invincible Brand with Melissa Agnes Melissa Agnes

    • Business
    • 5.0 • 18 Ratings

Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission.

Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.

    How To Never Lose A Customer Again

    How To Never Lose A Customer Again

    How you make your customers feel… is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
    Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.
    About this episode Studies show that 20% – 70% of your new customers will likely decide to stop doing business with you before they reach the 100-day mark. Meanwhile, if you can retain 5% of your customers who would otherwise stop doing business with you, you can increase your profits by 25% – 100%.
    In his work as an author, keynote speaker, and consultant, Joey Coleman helps organizations strengthen the relationships they share with their customers and clients, with the goal of building long-lasting, emotionally connected relationships. In this discussion, Joey shares some of the specific steps he takes to achieve this. The strategies and insights he shares apply to all entities, whether in the public or private sector.
    This episode explores: Interesting ways that working with the CIA has shaped Joey’s leadership and how that mindset can be adapted for your organization. Strategic ways to raise important points with leadership and gain buy-in for cultural improvement and evolution. How focusing on the customer experience makes team members’ jobs easier and speaks directly to the bottom line in substantial ways. Real world examples, stories, and tactical strategies that can be applied to your organization. Links to things discussed in this episode Pick up a copy of Joey’s book, Never Lose a Customer Again The podcast with Mountain View Police Department: How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast Connect with Joey Coleman: Interested in working with Joey? Learn more here: joeycoleman.com

    • 45 min
    Building Brand Invincibility Requires Intentional Attention

    Building Brand Invincibility Requires Intentional Attention

    In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention, in a way that prioritizes the things that matter most to your business, your team, your stakeholders, and your career.
    You can also listen to this episode on iTunes, Spotify, Stitcher, and YouTube.
    About this episode We live and work amongst an overload of distractions and requirements that pull us in every direction, in almost every moment. This can make it difficult to give dedicated and mindful attention to the things that matter most to us, both personally and professionally. And yet, when we give our attention to the right things, we give and receive an abundance of opportunity and rewards in a myriad of ways.
    In this episode of the Invincible Brand Podcast, Neen James discusses what it means to be intentional with our attention and how it helps foster cultures of trust, resilience, and business and reputational rewards.
    This episode explores: The 3 ways people pay attention. The ways in which attention pays. Techniques to use attention to gain buy-in–and even progress your career. Cheat sheet: how to build processes that systemize your attention to strengthen relationships, progress your career, and foster the right kind of culture. Links to things discussed in this episode Pick up a copy of Neen’s book, Attention Pays Connect with Neen James: Check out the ways in which Neen helps leaders pay attention at neenjames.com Neen is fun to follow on Instagram! Connect with Need on LinkedIn  

    • 44 min
    Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

    Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

    Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness, such as:
    “What is crisis management and what does it mean to be a crisis management professional?”
    “What are some of the most common mistakes organizations make in the midst of crises and issues?”
    “What are some of the qualities and characteristics that lend to being great in this profession?”
    … and a question that caught Melissa by surprise, but she loved: “What does she think of the show Scandal in the context of crisis management?”
    You can also listen to this episode on iTunes, Spotify, Stitcher, and YouTube.
    Links to things discussed in this episode: The Crisis Ready Model Do you have a question you’d like Melissa to answer, and are you willing for that discussion to be recorded (in a way that respects your privacy and confidentiality)? If so, click here to set up some one-on-recorded-one time with Melissa and have your pertinent crisis ready questions answered.

    • 26 min
    Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

    Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

    Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from. Alectra is one such organization.
    With a 1,250 m2 (or 2,000 km2) service territory delivering power to approximately one million customers in Ontario, Canada, Alectra deals with issues and crises on a regular basis. In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career.
    About this episode It’s always great to learn from the mistakes, successes, and lessons learned by others—hopefully saving you from having to learn them the hard way. In this episode, Blair shares the structure behind Alectra’s crisis ready program, along with the many lessons the company has learned throughout its years of managing dozens of real-life and simulated incidents.
    This episode provides a behind the scenes look at the different strategies and tactics that Alectra has implemented into its crisis ready program. These strategies and tactics continue to help the organization further strengthen its crisis ready culture, and the best part is that each of the lessons that Blair shares within this conversation are directly applicable to your organization and team.
    This episode explores: The multi-tiered prongs that facilitate Alectra’s crisis communication to its different key stakeholders. The structure of the company’s crisis management governance, including the different roles they’ve designed and how they ensure these roles are scalable with employee turnover and the growth of the company. The role that crisis simulations play in helping Alectra continuously strengthen its crisis ready program and its team’s skills. A look at Alectra’s post-crisis debriefing structure and processes. How social media has changed the crisis management landscape. Connect with Blair and Alectra: Email Blair with any questions: blair.peberdy@alectra.com Learn more about Alectra at alectra.com

    • 41 min
    How To Use Humor To Help Solve Common Workplace Issues

    How To Use Humor To Help Solve Common Workplace Issues

    Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve so many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and much more.
    About this episode Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. It also aligns with the crisis ready philosophy and mindset, providing another piece to building brand invincibility.
    During this conversation, Drew shares how a humoristic outlook and application improves communication, helps build relationships, improves problem solving skills, increases productivity, and helps to strengthen leadership. And the best part, is that it is simple to implement whether you believe yourself to be a funny person or not!
    This was not only a fun and interesting conversation, but it’s so applicable and offers so many advantages. Tune in, laugh a little, learn, and then pass it on. This is one of those conversations that applies to and offers something valuable to everyone!
    This episode explores: How to leverage humor to turn mundane tasks into amusing and productive moments. How to use the strategy of humor to highten meeting attendance and engagement. How being funny is a learnable skill… Drew even took me to do standup comedy and proved this to be right! (More on this story in the episode). The Don’ts of using humor in the interest of mitigating preventable risks for you and your organization. Connect with Drew Tarvin: Check out Drew’s work: humorthatworks.com Watch Drew’s TedX Talk that has over 2.4 million views: The Skill of Humor Order and read Drew’s awesome book: The United States of Laughter: One Comedian’s Journey Through All 50 States Follow Drew on Twitter: @drewtarvin Connect with Drew on LinkedIn Subscribe to Drew’s videos on YouTube

    • 49 min
    Tips For Building Strong Emotional Connections In A Virtual World

    Tips For Building Strong Emotional Connections In A Virtual World

    Dr. Nick Morgan, author of Can You Hear Me?(amongst other great books) and founder of Public Words, joins the Invincible Brand Podcast to discuss the impacts that the virtual world have on internal teams and the conscious efforts and actions that leaders can take to mitigate the risks that these impacts present on company morale, team-building, and ultimately the organization’s culture and reputation.
    About this episode Virtual communication deprives us of the emotional knowledge that helps us understand context. This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. In this episode, Nick Morgan explores new research that dives deeper into this reality, the challenges it presents to leaders and their teams, and provides strategic insight into how we can mitigate the risks that come along with this reality and build more connected teams and a stronger internal culture.
    This episode explores: New research and data that demonstrates the emotional impacts, voids, and effects that the virtual world presents. The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more. Helpful verbal and nonverbal cues to consciously deliver. Tips for creating trust in a virtual context. Links mentioned in the episode: Pick up a copy of Nick’s new book, Can You Hear Me? How To Connect With People In A Virtual World. Nick’s book that I referenced at the beginning of the podcast, Power Cues Connect with Nick Morgan: Check out the great work Nick and his team do at Public Words Connect with Nick on LinkedIn

    • 53 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

MrEddieTurnerJr ,

Learn from the Best!

Melissa Agnes is a true authority on Crisis Management. Listening to this podcast gives leaders everywhere acess to her expert thinking and the opportunity to improve their ability to get ready and stay ready for the day a crisis strikes.

Marina Barayeva ,

Great ideas on what to do in the critique situations

There are two ways to deal with the crisis in business get ready to it or if it happened to take control of it, solve the problems and even use it as an opportunity to grow your business. Melissa and her guests share how you can do both and low down the risks. Very interesting!

Louis Hayes ,

Raw, in-the-moment conversation btwn professionals

I am a police officer (and a training consultant to police officers). I enjoy my weekly lessons from Melissa and her guests on a wide spectrum of crisis prevention, planning, response, communications, and relationships. Melissa is a fantastic storyteller who engages her guests in raw, unscripted conversations that cut to the depths. She asks the tough, straightforward questions that rarely have definitive answers….but always challenge the status quo. (Note: I am a two time guest of TCIP, turned loyal listener.)

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