20 min
Is AI writing an agency’s friend or foe? Agency Leadership Podcast
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- Marketing
The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
Some agency owners are concerned about tools like ChatGPT taking away revenue from their businesses, while others see those same services as an opportunity to increase efficiency and profitability.
In this episode, Chip and Gini discuss the questions that they have been hearing from agency leaders and share some of their insights on where the technology stands today — and what the future may hold.
Resources
* ChatGPT
Key takeaways
* Gini Dietrich: “Where we add the value is in the storytelling and the engagement. And the process that it takes to engage and nurture somebody from a website visitor to a customer. That’s where we add the value from a content perspective. And this AI doesn’t do that.”
* Chip Griffin: “Agencies should be focused on working with their clients on longer term plays to try to figure out how do we create engaging content that creates a relationship with the reader that draws them in, that shows off our actual individual expertise that we have within our organization. And if you’re doing those things, then AI is not nearly as much of a threat.”
* Gini Dietrich: “This is an opportunity, just like when social media was launched and when blogging was launched, and we’ve had all of these changes in the last 10 or 15 years that have affected the way that we run our businesses. And it hasn’t created this whole crisis where we all go out of business.”
* Chip Griffin: “It’s sort of like when we brought along combustion engines and if you were going to be determined that all you were ever going to do was run a horse and buggy, well, you’ve probably got an issue there.”
Related
* What does ChatGPT and generative AI mean for PR agencies?
* Do you need a new tool for [whatever]?
* Relying on third parties to deliver agency services
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: Gini, today I think we’re gonna be artificially intelligent, because let’s face it, we can’t be intelligent on our own.
Gini Dietrich: No, we cannot. I agree with you.
Chip Griffin: Right after this.
So we’ll call this the, uh, the NutraSweet episode, of the Agency Leadership Podcast.
Gini Dietrich: I love it.
Chip Griffin: Does NutraSweet even still exist?
Gini Dietrich: I don’t know. I was just gonna say, I think you just aged yourself. I don’t know that. I don’t know if it does.
Chip Griffin: I remember as a kid that was, they were the pink packets, right?
Gini Dietrich: Yeah, I,
The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
Some agency owners are concerned about tools like ChatGPT taking away revenue from their businesses, while others see those same services as an opportunity to increase efficiency and profitability.
In this episode, Chip and Gini discuss the questions that they have been hearing from agency leaders and share some of their insights on where the technology stands today — and what the future may hold.
Resources
* ChatGPT
Key takeaways
* Gini Dietrich: “Where we add the value is in the storytelling and the engagement. And the process that it takes to engage and nurture somebody from a website visitor to a customer. That’s where we add the value from a content perspective. And this AI doesn’t do that.”
* Chip Griffin: “Agencies should be focused on working with their clients on longer term plays to try to figure out how do we create engaging content that creates a relationship with the reader that draws them in, that shows off our actual individual expertise that we have within our organization. And if you’re doing those things, then AI is not nearly as much of a threat.”
* Gini Dietrich: “This is an opportunity, just like when social media was launched and when blogging was launched, and we’ve had all of these changes in the last 10 or 15 years that have affected the way that we run our businesses. And it hasn’t created this whole crisis where we all go out of business.”
* Chip Griffin: “It’s sort of like when we brought along combustion engines and if you were going to be determined that all you were ever going to do was run a horse and buggy, well, you’ve probably got an issue there.”
Related
* What does ChatGPT and generative AI mean for PR agencies?
* Do you need a new tool for [whatever]?
* Relying on third parties to deliver agency services
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: Gini, today I think we’re gonna be artificially intelligent, because let’s face it, we can’t be intelligent on our own.
Gini Dietrich: No, we cannot. I agree with you.
Chip Griffin: Right after this.
So we’ll call this the, uh, the NutraSweet episode, of the Agency Leadership Podcast.
Gini Dietrich: I love it.
Chip Griffin: Does NutraSweet even still exist?
Gini Dietrich: I don’t know. I was just gonna say, I think you just aged yourself. I don’t know that. I don’t know if it does.
Chip Griffin: I remember as a kid that was, they were the pink packets, right?
Gini Dietrich: Yeah, I,
20 min