19 min
Is business slowing down for agencies in 2023? Agency Leadership Podcast
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- Marketing
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years.
But what is the state of things right now, in Q2 of 2023?
The co-hosts explore what they’re hearing and seeing from agencies that they’re talking to. If prospects are being more cautious and more risk-averse, what does that mean for the length of agency sales cycles and the types of projects that are more likely to succeed?
How can you find opportunity in the mix and what can you do to protect yourself?
Key takeaways
* Chip Griffin: “Even in the worst economic times, there are still agencies that will do well because they’re working with clients who are continuing to be willing to spend.”
* Gini Dietrich: “If you can show flexibility and willingness to work with clients, they are going to remember that when times are good and they’re ready to rehire.”
* Chip Griffin: “Just get out there and start talking to people.”
* Gini Dietrich: “Don’t make decisions or do things out of fear.”
Related
* Agencies and the possible Recession of 2022
* Let’s talk about the “R” word
* How agencies can prepare for the coming recession (part 1 of 2)
* How agencies can prepare for the coming recession (part 2 of 2)
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: O…M…G.
Chip Griffin: The topic today naturally is are things slowing down just like I was right after this.
Perhaps one of my worst, worst openings yet. But hey.
Gini Dietrich: Oh, actually, I was gonna say the best part about your openings is I never know what’s coming, so
Chip Griffin: neither do i. I mean,
Gini Dietrich: when you did that, I was like, what’s happening right now?
Chip Griffin: I was just thinking in my head, slow down. How can I, oh, I can just speak slowly.
Gini Dietrich: There we go.
Chip Griffin: There you go. So in the moment,
Gini Dietrich: I love it. I love it.
Chip Griffin: This, this gives listeners a window into how my mind works and mm-hmm. It’s pretty disturbing at times.
Gini Dietrich: It’s, it is, but that’s okay. That’s why we love you.
Chip Griffin: In any case, we are gonna talk about whether or not things are starting to slow down for agencies, because I mean, we’ve been being asked this question since before the pandemic, during the pandemic, after the pandemic.
And it’s, but it’s picking up steam yet again. More and more people are asking about it.
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years.
But what is the state of things right now, in Q2 of 2023?
The co-hosts explore what they’re hearing and seeing from agencies that they’re talking to. If prospects are being more cautious and more risk-averse, what does that mean for the length of agency sales cycles and the types of projects that are more likely to succeed?
How can you find opportunity in the mix and what can you do to protect yourself?
Key takeaways
* Chip Griffin: “Even in the worst economic times, there are still agencies that will do well because they’re working with clients who are continuing to be willing to spend.”
* Gini Dietrich: “If you can show flexibility and willingness to work with clients, they are going to remember that when times are good and they’re ready to rehire.”
* Chip Griffin: “Just get out there and start talking to people.”
* Gini Dietrich: “Don’t make decisions or do things out of fear.”
Related
* Agencies and the possible Recession of 2022
* Let’s talk about the “R” word
* How agencies can prepare for the coming recession (part 1 of 2)
* How agencies can prepare for the coming recession (part 2 of 2)
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: O…M…G.
Chip Griffin: The topic today naturally is are things slowing down just like I was right after this.
Perhaps one of my worst, worst openings yet. But hey.
Gini Dietrich: Oh, actually, I was gonna say the best part about your openings is I never know what’s coming, so
Chip Griffin: neither do i. I mean,
Gini Dietrich: when you did that, I was like, what’s happening right now?
Chip Griffin: I was just thinking in my head, slow down. How can I, oh, I can just speak slowly.
Gini Dietrich: There we go.
Chip Griffin: There you go. So in the moment,
Gini Dietrich: I love it. I love it.
Chip Griffin: This, this gives listeners a window into how my mind works and mm-hmm. It’s pretty disturbing at times.
Gini Dietrich: It’s, it is, but that’s okay. That’s why we love you.
Chip Griffin: In any case, we are gonna talk about whether or not things are starting to slow down for agencies, because I mean, we’ve been being asked this question since before the pandemic, during the pandemic, after the pandemic.
And it’s, but it’s picking up steam yet again. More and more people are asking about it.
19 min