43 min
Is Client-Agency Cooperation Possible? Wing Marketing
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- Marketing
What is the core relationship between a business and its agencies? Can clients and externals ever truly cooperate? Or do we simply delude ourselves by using terms like cooperation and partnership? With Mark Sherwin, Managing Director at Accenture Interactive; Remeny Armitage, co-founder of Brilliant and Human; freelance project manager Claud Borejon; and Kevin Hassall from Agency,Mai?.
What is the core relationship between a business and its agencies? Can clients and externals ever truly cooperate? Or do we simply delude ourselves by using terms like cooperation and partnership? With Mark Sherwin, Managing Director at Accenture Interactive; Remeny Armitage, co-founder of Brilliant and Human; freelance project manager Claud Borejon; and Kevin Hassall from Agency,Mai?.
43 min