Seth Godin wants to be ahead of the curve. He believes his role is to notice things and share so individuals can change the culture. Seth is a best-selling author, entrepreneur, blogger, and in the Marketing Hall of Fame. He joins Kevin to discuss marketing, leadership, and thoughts from his most recent book This is Marketing. He believes this is all about doing work that matters for people who care. We need the guts to state our goal and the generosity to share it.