Is Public Relations Right for Your Business‪?‬ Paychex THRIVE, a Business Podcast

You’ve heard about public relations, but is PR the right move for your business? Listen in as host Gene Marks talks with CEO of Hypemachine, Olga Orda, about what public relations really is, how the media can help create credibility for businesses, creating a compelling story to tell, and much more.
Topics Include:
00:00 – Introduction to Olga Orda01:54 – The purpose of public relations03:41 – Is PR for every company?05:16 – How the media creates credibility07:00 – What is media today?08:04 – Local versus national PR09:02 – What does Hypemachine do?10:36 – The cost of using Hypemachine11:08 – How long should you use Hypemachine?11:52 – The right time to use Hypemachine12:47 – What you can expect to get from Hypemachine14:39 – How to make your story compelling16:53 – The impact of current events on your story19:01 – Hypemachine versus traditional PR firms20:50 – The use of artificial intelligence21:11 – What’s included with Hypemachine subscription?22:30 –Types of clients are right for Hypemachine24:27 –PR options are available for business owners26:29 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas payx.me/thrivetopics.
Learn more about Hypemachine at hypemachine.io.
DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.