29 min

#26 - Is Sales Confidence THE Critical Metric for your Competitive Program? | Brandon Bedford, Klue The Competitive Enablement Show

    • Business

Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive Enablement Program. 

In this episode, Brandon shares his take on the importance of building a Seller Confidence Survey and how he designed the internal survey he sent to Klue's Sellers. 

Brandon and Adam dive into:
Why seller confidence might be the most important metric for a competitive programThe most important questions to ask and how to ask themEarly results from Klue's own seller confidence surveyAnd what Brandon plans on doing with the findingsBradon will be joining the pod every month to share his progress on what it's like to build a competitive enablement program for a competitive enablement company.

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive Enablement Program. 

In this episode, Brandon shares his take on the importance of building a Seller Confidence Survey and how he designed the internal survey he sent to Klue's Sellers. 

Brandon and Adam dive into:
Why seller confidence might be the most important metric for a competitive programThe most important questions to ask and how to ask themEarly results from Klue's own seller confidence surveyAnd what Brandon plans on doing with the findingsBradon will be joining the pod every month to share his progress on what it's like to build a competitive enablement program for a competitive enablement company.

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

29 min

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