Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.

Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠https://bit.ly/IMgetstarted⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠

Show Notes:

(01:35) - Conor's career path

(04:07) - Influencer agency/platform acquisitions

(07:24) - Progression in media

(12:28) - Impact of influencers

(15:07) - Retention

(19:08) - Best practices for collaborating with creators

(25:26) - Corporate content to creator-led or UGC content

(35:24) - Future of influencer marketing

Check out these other amazing episodes:

• ⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠
• ⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠
• ⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠
• ⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠
• ⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠
• ⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠
• ⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠
• ⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠
• ⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠
• ⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠
• ⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠
• ⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠
• ⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠
• ⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)