50 episodes

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators.

For Immediate Release Neville Hobson and Shel Holtz

    • Business
    • 5.0 • 20 Ratings

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators.

    FIR #396: Will AI End Google's Search Dominance?

    FIR #396: Will AI End Google's Search Dominance?

    AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in their results. Is it enough to dethrone Google, which has held sway over search for decades? Some say yes, while others question whether AI is best for the variety of different uses to which people put Google. Neville and Shel are not in complete agreement on this one.
    Continue Reading →

    The post FIR #396: Will AI End Google’s Search Dominance? appeared first on FIR Podcast Network.

    • 22 min
    FIR #395: Extra! Extra! Read All About It! (In Print!)

    FIR #395: Extra! Extra! Read All About It! (In Print!)

    We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when Merriam-Webster posted on Instagram that it's fine to end a sentence in a preposition, and Glassdoor's exposure of user names without their consent. You'll also hear a follow-up to our story a few weeks back about the resurgence of NFTs. In his Tech Report, Dan York looks at Threads' entry into the fediverse and Reddit's IPO, among other things.
    Continue Reading →

    The post FIR #395: Extra! Extra! Read All About It! (In Print!) appeared first on FIR Podcast Network.

    • 1 hr 21 min
    FIR #394: Marketers, Boards, and AI

    FIR #394: Marketers, Boards, and AI

    Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise -- and improved returns -- is very, very small.) Neville and Shel delve into these issues in this short midweek episode.
    Continue Reading →

    The post FIR #394: Marketers, Boards, and AI appeared first on FIR Podcast Network.

    • 21 min
    FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

    FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

    A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape has become fragmented, catering to niche interests and creating opportunities for trusted sources with loyal audiences. However, concerns have been raised about whether influencers can uphold journalistic standards. Neville and Shel explore the pros and cons of publishers embracing jinfluencers in this short midweek episode.
    Continue Reading →

    The post FIR #393: Will Jinfluencers Eclipse Traditional Journalism? appeared first on FIR Podcast Network.

    • 15 min
    FIR #392: Going Below the Surface into Dark Social Media

    FIR #392: Going Below the Surface into Dark Social Media

    Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums, and even email. An increasing share of conversations about brands is taking place on the Dark Web, according to new research. How can communicators monitor it and influence the conversation in their favor? Neville and Shel dive into the Deep Web in this short midweek episode.
    Continue Reading →

    The post FIR #392: Going Below the Surface into Dark Social Media appeared first on FIR Podcast Network.

    • 16 min
    FIR #391: Match Group Swipes Right on AI-Generated Press Release

    FIR #391: Match Group Swipes Right on AI-Generated Press Release

    Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered the culture. The company disclosed in the press release that it was written by ChatGPT and edited by the company's communication professionals. Opinions about the propriety of using AI to craft press releases run the gamut. Neville and Shel consider this broad range of views in this short midweek episode.
    Continue Reading →

    The post FIR #391: Match Group Swipes Right on AI-Generated Press Release appeared first on FIR Podcast Network.

    • 19 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Dough
Lemonada Media
The Ramsey Show
Ramsey Network
The Marketing Architects
Marketing Architects
Money Rehab with Nicole Lapin
Money News Network
The Money Mondays
Dan Fleyshman

You Might Also Like

The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin Sucks
Circle of Fellows
shel@holtz.com
Women at Work
Harvard Business Review
WorkLife with Adam Grant
TED
HBR IdeaCast
Harvard Business Review
Freakonomics Radio
Freakonomics Radio + Stitcher