Every agency needs to be profitable. Profit is what drives your ability to grow as a business. Yet many agencies don't know how to accurately evaluate profitability beyond how much cash is left at the end of each year.
In an industry driven by unpredictable factors like the time required to deliver work, agencies need to rethink the core metrics that drive their profitability.
In this episode, we ask the question: is your agency really profitable?
Listen as profitability consultant Marcel Petitpas, CEO and co-founder of Parakeeto, talks about common barriers to profitability and how you can run a more profitable agency.
Additional resources are available as part of this show:
Training on Core Agency Metrics
Downloadable Profitability Resources