Episode 12: Is your copy any good? Measuring content and copy
Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.
Why measure content/copy?
How to set KPIs
Why making friends with Customer Success Teams is important
A/B testing content and copy
Ensuring you draw the right conclusions
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