Is Your Donation Page Leaking Donors? Here’s How to Fix It

88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience.

In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness. 

Whether you're sending paid traffic to a Giving Tuesday campaign or trying to capture a donor mid-blog post, these tips and tricks will help you match the format to the moment, reduce friction, and finally fix the page that's costing you the most.

Resources & Links

Check out iDonate’s blog, The 4 Types of Online Donation Experiences (and How to Use Them to Convert More Donors).

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

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