36 min
Is Your Practice Ready for Paid Digital Marketing? An interview with John Sanders The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
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- Alternative Health
Is Your Practice Ready for Paid Digital Marketing?
An interview with John Sanders, owner of RevKey, about Google and Social Media Ads. Curt and Katie talk with John about the importance of a solid website, effective sales process, and metrics when considering paid digital advertising. We also explore what to expect when you create Google or Facebook Ads. We also talk about why you may want to outsource this and the financial risks for getting this marketing wrong.
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with John Sanders, RevKey
John is an expert in paid search, specifically, Google Ads (which used to be called Google AdWords). He holds a BBA and MBA, and he has put this education to work in a variety of positions in the marketing field, including inside sales, purchasing, E-Commerce, and marketing management. Once he found Google Ads, John was hooked. He enjoys helping businesses generate leads through Google Ads that will help their companies grow, and he has partnered with businesses in a range of professions, including medical offices, B2B companies, and national product brands. John can help your business achieve its full potential.
In this episode we talk about:
Google Ads and other digital advertising (social media for example)
The mistakes folks make in purchasing digital ads, typical pitfalls
Specific to Google Search Ads: why not to use smart or dynamic ads
Keywords and negative keywords
The importance of tracking your results and what results you’re looking for
The difference between social media and Google ads
What a good ad looks like and what page it goes to
What’s needed on a website before starting Google Ads (sufficient, relevant content and pages)
Service pages and the specificity of the search
How social media ads work (e.g., Facebook and Instagram)
Building an audience within social media to target with your ads
The value of an ideal client or niche when using social media ads
Social media is more of a branding exercise than Google Ads
Facebook has a lot of specific rules for advertising
What return on investment you should expect, the goal of placing ads
How to assess what is not working
Looking through the full sales cycle to determine where to improve efforts (including answering your phone)
The technical savvy that is needed to run and assess these ads
The usefulness of Google analytics
Determining DIY versus hiring out advertising
How to outsource paid digital advertising
How to determine the average value of a client
Advantage of paid digital advertising versus Search Engine Optimization (SEO)
The potential to lose money if this is done wrong
The benefit if it is set up properly
Setting up a multitier marketing plan including Google Ads and SEO
Is Your Practice Ready for Paid Digital Marketing?
An interview with John Sanders, owner of RevKey, about Google and Social Media Ads. Curt and Katie talk with John about the importance of a solid website, effective sales process, and metrics when considering paid digital advertising. We also explore what to expect when you create Google or Facebook Ads. We also talk about why you may want to outsource this and the financial risks for getting this marketing wrong.
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with John Sanders, RevKey
John is an expert in paid search, specifically, Google Ads (which used to be called Google AdWords). He holds a BBA and MBA, and he has put this education to work in a variety of positions in the marketing field, including inside sales, purchasing, E-Commerce, and marketing management. Once he found Google Ads, John was hooked. He enjoys helping businesses generate leads through Google Ads that will help their companies grow, and he has partnered with businesses in a range of professions, including medical offices, B2B companies, and national product brands. John can help your business achieve its full potential.
In this episode we talk about:
Google Ads and other digital advertising (social media for example)
The mistakes folks make in purchasing digital ads, typical pitfalls
Specific to Google Search Ads: why not to use smart or dynamic ads
Keywords and negative keywords
The importance of tracking your results and what results you’re looking for
The difference between social media and Google ads
What a good ad looks like and what page it goes to
What’s needed on a website before starting Google Ads (sufficient, relevant content and pages)
Service pages and the specificity of the search
How social media ads work (e.g., Facebook and Instagram)
Building an audience within social media to target with your ads
The value of an ideal client or niche when using social media ads
Social media is more of a branding exercise than Google Ads
Facebook has a lot of specific rules for advertising
What return on investment you should expect, the goal of placing ads
How to assess what is not working
Looking through the full sales cycle to determine where to improve efforts (including answering your phone)
The technical savvy that is needed to run and assess these ads
The usefulness of Google analytics
Determining DIY versus hiring out advertising
How to outsource paid digital advertising
How to determine the average value of a client
Advantage of paid digital advertising versus Search Engine Optimization (SEO)
The potential to lose money if this is done wrong
The benefit if it is set up properly
Setting up a multitier marketing plan including Google Ads and SEO
36 min