57 min
It Doesn’t Take a Data Scientist #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
CMOs are increasingly turning to D&A to help their teams make faster, bolder, more effective decisions. But being successfully data-driven is less about data, and more about how savvy marketers are inputting that data to use. Even better — you don’t have to be a data scientist to do it.
CMOs are increasingly turning to D&A to help their teams make faster, bolder, more effective decisions. But being successfully data-driven is less about data, and more about how savvy marketers are inputting that data to use. Even better — you don’t have to be a data scientist to do it.
57 min