7 episodes

It Takes Imagination explores big ideas and creativity in content marketing, over a beer. Each episode offers expert insights, creative solutions and practical smarts from content pros who live and make content marketing every day—host Chris Blose and the creative team at Imagination. Along the way, we get help from two staples of our hometown Chicago culture: craft brews for our guests and improv laughs from an alum of Second City.

It Takes Imagination Imagination

    • Business
    • 5.0, 4 Ratings

It Takes Imagination explores big ideas and creativity in content marketing, over a beer. Each episode offers expert insights, creative solutions and practical smarts from content pros who live and make content marketing every day—host Chris Blose and the creative team at Imagination. Along the way, we get help from two staples of our hometown Chicago culture: craft brews for our guests and improv laughs from an alum of Second City.

    Episode 6: The right ingredients for culinary content marketing

    Episode 6: The right ingredients for culinary content marketing

    Food is ever-popular and everywhere. So how can content about food stand out and whet the appetite of food pros and consumers?

    • 27 min
    Episode 5: What content marketers can learn from social journalism

    Episode 5: What content marketers can learn from social journalism

    There’s a lot to borrow from the way modern journalists use social to find stories and sources, share details and distribute content, and interact with audiences.

    • 27 min
    Craft beer and content marketing

    Craft beer and content marketing

    Explore content marketing in the world of craft beer. Even if you don’t work in the beer industry, the lessons learned from the rise of craft beer storytelling are worth a listen.

    • 24 min
    Creativity in your inbox

    Creativity in your inbox

    Are you making the most of your email outreach? Get best practices—and the three words that’ll get readers to open any email.

    • 27 min
    The Secrets to Creative Leadership in Content Marketing

    The Secrets to Creative Leadership in Content Marketing

    On this episode, we cover one of everyone’s favorite topics, creativity—specifically creative leadership. How do you bring out the best in a creative team, from knowing when it’s the right idea, to the right brainstorm approach, to the best way to say “yes” and “no?” We get expert insight from Steve Wiens of Microsoft Story Labs.

    • 29 min
    The Content Hub Club

    The Content Hub Club

    On this premier episode of Imagination’s podcast, we take a thrilling spin through the world of the mighty content hub. We crack open a beer and get insider insight from two guys who have witnessed the evolution of their own work on the standard-setting Intel IQ, Luke Kintigh and Ken Kaplan. And we get laughs from our friend and second city alum Shad Kunkle.

    • 30 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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