This is the podcast that brings tips, tricks, and marketing strategies to build your brand and your business.
Episode 95: Entrepreneurship simplified with Mike Michalowicz
In this episode, Lisa speaks with former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and popular main stage keynote speaker on innovative entrepreneurial topics; Mike Michalowicz.
Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).
The ultimate contribution to our economy as an entrepreneur is not to do the work but to be the provider of the jobs
You are not just an entrepreneur, you are a shareholder in your small business. You are taking on a risk in order to hopefully gain rewards
The most common fear that prevents businesses from growing is thinking “I can’t afford it” meaning, hiring contractors/employees to help scale the business
The four D’s of running a business: doing to deciding to delegating to designing outcomes
What is your business’ “Queen Bee Role”? - the most important element
Where to find Mike:
Special Edition Episode 3: Friday Live with Gary Travis
In today’s special “Friday Live” episode, Lisa talks with Gary Travis. Gary has had exponential organic growth via LinkedIn over the past year and has created BloomingBound to help other entrepreneurs grow an engaged audience of their own. Gary's program was created after Gary had success growing his B2B SaaS platform that matched employees in Chicago with local volunteering opportunities.
Lisa and Gary discuss organic growth, creating engaged connections, and leveraging those connections to build a thriving business.
Creating meaningful connections lead to long term success
Learn how to consistently write a compelling story
Don’t just try to sell; being authentic will lead to success
Always try to respond to comments
Time of day isn’t as important when posting as consistency is. Try to post daily
LinkedIn is a text-based platform; text posts will get the most views, followed second by pictures.
LinkedIn wants you to stay on their platform, so refrain from using links to other websites
Create a personal hashtag to build a truly engages following
In addition to your hashtag, use a few hashtags that capture the feeling of your post or story
Learn more about Gary:
Episode 94: Limitless living with Laura Gassner Otting
In today’s episode, Lisa speaks with Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. They discuss the new networking app Clubhouse, stepping off the beaten path, lessons learned in the time of COVID, and of course, Laura’s book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).
How Clubhouse is removing barriers for women, LGBT+, people of color, etc to have a platform where they can speak and actually be heard
The importance of showing up, listening, and answering questions
Redefining success, what it really means to you, and how to achieve it
Success isn’t always “bigger, better, faster, more”
How the frontal lobe, or lack of one, at 15,16,17 when we’re asked to make big life decisions can hinder us in the long run
Left turns, right turns, and even u-turns are going to create better success
When following your passion, don’t let one thing going wrong derail your progress
your version of success, what makes you happy, what causes you joy, what allows you to be the person you want to be, might be very different from what’s considered “normal”
Globally touring professional speaker (from colleges to conferences to corporations around the world, to a US Army base in Japan, to a TEDx stage in Boston, to The TODAY Show and Good Morning America).
Founder, Limitless Possibility, a niche consulting firm working with entrepreneurs, philanthropists, executives, and thought leaders to get them unstuck and achieve extraordinary results
Founder and CEO, NPAG (executive search firm serving nonprofits, foundations, universities, advocacy orgs)
Political Appointee, The Clinton White House (helped found the national service program, AmeriCorps, in which more than 1M Americans have now served)
Take the Limitless Challenge: We can set up a personalized page for your audience to take an assessment and learn what is stopping them to becoming limitless, and what they can do about it. http://www.LimitlessAssessment.com
Take the Limitless Course: After a year of audience members asking if they can go deeper in the topics, Laura created an online course with videos and a beautiful workbook of exercises. It’s found at http://www.heyLGO.com/learn and we can provide affiliate links for you if you’d like.
Buy the Book: Limitless is available everywhere April 2, 2019 (with signed copies, bulk buys, and bonuses leading up to that launch date via pre-sale). Everything can be found at http://www.LauraGassnerOtting.com/limitless.
Book Laura as a Speaker: For details on how to bring me in as a motivational speaker to help your company, college, community, or cohort become limitless, please see my speaker deck, videos, and other salient details on my website at http://www.LauraGassnerOtting.com.
Episode 93: Link building to up your SEO Game with Andy Cabasso
In today’s episode, Lisa interviews Andrew - Co-founder at Postaga. They were just featured on Product Hunt as the number #1 product of the day.
Andy Cabasso is a digital marketing professional, speaker, and lawyer. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency.
His mission is to help make businesses on the internet more successful. Before all these, Andy was a practicing lawyer.
Increase traffic to a website with link-building SEO
Get your website to rank better than everyone else for a given tern or keywords
Factors that determine website ranking
How to start building links to your content
Get more clients by building a mail list
Where to find Andy’s link building software
Connect with Andy:
Special Edition Episode 2: Friday Live with Krista Mollion
In this special episode, Lisa talks with Krista Mollion in a special Friday Live broadcast. Krista is a business coach and consultant; she specializes in content marketing strategy and campaigns. She has worked with multiple national brands in Silicon Valley, and in 2017 she sold her agency and went solo, switching to working with small business owners.
In this special Friday live chat, Krista tells us about her mindset coaching program, The Sassy Method, and how to harness the power of LinkedIn.
Importance of creating a LinkedIn connection policy
Building connections with people who have commonalities
LinkedIn is one of the social platforms that give the widest organic reach
How to use LinkedIn’s algorithm to your advantage
It’s better to have a smaller network that engages more with your posts
Krista Mollion is a seasoned Silicon Valley tech entrepreneur and the founder of The SASSY Method™, a business blueprint program for new founders.
Krista built one of the leading experiential marketing agencies in San Francisco specializing in 3d and virtual reality and worked with leading brands like Apple, HR, Samsung, Google, and Lennar Urban, to launch new cutting-edge products. AdAge called her agency “atmosphere magicians”.
Krista sold her agency shares in 2017 and since then, has been consulting small business owners and startups as an angel advisor, business mentor, and marketing coach. You can find out more about her programs here. Subscribe to her mailing list and podcast, Take Back Mondays, for inspiring advice for entrepreneurs and positive work culture, or, if you prefer video, subscribe to her YouTube channel.
Episode 92: Getting in the right mindset to start your business with Stephanie Heller
In today’s episode, Lisa talks with Stephanie Heller. Stephanie is a no-nonsense life coach with her business, The Profit Lounge, who helps her clients get focused, stop overthinking, and end the decision drama when it comes to starting and growing their business. Listen as Stephanie and Lisa chat about using the power of mindset and visualization to overcome business fears.
The three main obstacles that entrepreneurs face when starting a new business
Getting a clear focus regarding what you want to do
Being able to commit, without fear of failure
Getting rid of the old mentality regarding the safety of a job
Coaching yourself and managing your mind
How to start thinking of your future self
Using visualization as an affirmation that you are on your right path
Stephanie Heller has a way of zeroing on your b******t, showing you how you're creating it, and then pulling a plan together to change. She does this daily for business owners to stop overthinking and make simple decisions so they can add revenue, experience possibility, and feel better quickly.
An early mid-life crisis/career change at 30 years old led her to move across the country from New York City to Scottsdale and enroll in Le Cordon Bleu culinary program. She started Ripe Personal Chef Services an in-home personal chef service cooking daily & weekly meals and boutique dinner parties for discerning guests. Growing the company to mid-six figures, 8 chefs, and cooking for entire baseball teams was an epic experience and huge life learning.
With a BA in Psychology from Boston University, she's always been obsessed with understanding why people do what they do and what is stopping them from getting what they want. She's an advocate and power partner to her clients and teaches brain and thought management tools that have 100% ROI so they can accomplish anything.
Community: The Profit Lounge Facebook Group
Business in Balance: Facebook page
Customer ReviewsSee All
Lisa is an amazing interviewer, asking great questions of her guests, illuminating really great insights into running and growing a business.
Great insider info!
Lisa creates a light, fun setting to hear about trends and tricks in the digital marketing world. Sharing with colleagues!
The stories being told on this show are amazing. Love what Lisa is doing.