It's the Bottom Line that Matters Podcast

Jennifer Glass
  • 5.0 (4)
  • Business
  • Updated Weekly

The "It's the Bottom Line that Matters" podcast is all about providing entrepreneurs and seasoned business executives with actionable nuggets that can be used to immediately help grow their business. Ideas ranging from marketing solutions to strategy, finance, and more. Jennifer Glass and Patricia Reszetylo share their combined years in business, knowledge, and skills to help small businesses thrive because it's the bottom line that matters!

  1. 6d ago

    Going Analog: What Happens When You Pull Back from Tech in a Digital World

    Going analog in business does not mean throwing away the computer or abandoning every digital tool. It means asking a harder question: does the technology you are using still make the business easier, more profitable, or more effective? In this episode of It’s The Bottom Line that Matters, Jennifer R. Glass and Patricia Reszetylo examine the growing pile of software subscriptions, browser tabs, online systems, and digital habits that can quietly create more work for small business owners. The conversation looks at where digital systems clearly earn their place, including CRM and customer follow-up, and where an analog approach may create greater clarity. Whiteboards, physical planning systems, phone calls, and face-to-face conversations can still have strategic value when the business outcome supports them. Jennifer and Patricia also explore the human side of going analog. A Zoom meeting may be the most practical option when clients are hundreds of miles away. A local prospect may remember the business owner who showed up with coffee, shook a hand, and had a real conversation. The episode also revisits older business systems such as the physical tickler file and connects them to modern CRM automation. Many digital tools are extensions of processes businesses used long before today’s software existed. Understanding the process can make it easier to decide which technology is actually worth keeping. For small business owners feeling overwhelmed by subscriptions, open tabs, and constant connectivity, this episode offers a practical reminder: choose technology based on strategic value. The best business system may be digital, analog, or a deliberate combination of both. Check out our "The Digital Detox & Profit Audit" for ways you can help restore some semblance of sanity in your business. Speaker Bios: Jennifer R. Glass is a business growth strategist and cohost of It’s The Bottom Line that Matters. Her work focuses on the decisions, systems, customer experience issues, and execution gaps that affect business growth and revenue. Patricia Reszetylo is a marketer, business systems strategist, and cohost of It’s The Bottom Line that Matters. Her work focuses on follow-through, business systems, operational discipline, and helping business owners turn opportunity into practical execution. Keywords/Tags: It’s The Bottom Line that Matters, Jennifer R. Glass, Patricia Reszetylo, going analog, analog business systems, small business technology, technology audit, digital overload, software subscriptions, subscription costs, tech stack, business systems, business productivity, small business productivity, human connection, customer relationships, CRM, customer follow-up, tickler file, workflow systems, business automation, digital tools, business operations, strategic technology, browser tabs, task switching, business efficiency, small business owners, entrepreneurship, hybrid business systems

  2. Jul 7

    Using AI as a Strategic Business Partner for Small Business Growth

    Using AI as a strategic business partner is becoming one of the most practical ways small business owners can improve focus, planning, and execution without immediately building a larger team. In this episode of It’s The Bottom Line that Matters, Jennifer R. Glass and Patricia Reszetylo talk through how they use AI in their own businesses, from brainstorming and business advising to chief-of-staff support and project-specific planning. The conversation covers the shift from using ChatGPT as a general tool to building more focused AI projects that support specific business needs. Patricia shares how AI helped her think more clearly as a CEO, while Jennifer explains how her AI chief of staff helps keep priorities and progress on track. They also touch on the difference between chat-based AI tools and AI agents. Patricia offers a simple way to understand the difference: a chatbot is more like a pen pal, while an AI agent is closer to a trained employee that can eventually complete work with less constant instruction. This episode is especially useful for small business owners, consultants, and solo operators who feel stretched thin and want more strategic support, clearer thinking, and better systems without carrying the cost of a large team. The biggest takeaway: AI does not need to replace the business owner’s judgment. Used well, it can become the advisor, organizer, and execution support sitting at the owner’s elbow. Key topics covered: AI for small business, artificial intelligence, AI business partner, strategic business partner, ChatGPT for business, AI chief of staff, AI advisor, AI agents, agentic AI, small business growth, entrepreneurship, business systems, business strategy, productivity, operational efficiency, project planning, business automation, owner-led business, solo business owner, digital transformation, focus, execution, business leverage, AI prompts, AI projects, AI tools, strategic planning Main Insight: AI becomes more useful for business owners when it moves beyond a general brainstorming tool and becomes a structured strategic partner, chief of staff, advisor, and eventual agent-based support system. Speaker Bios: Jennifer R. Glass is the lead host of It’s The Bottom Line that Matters. In this episode, she brings a practical business-growth lens to AI, focusing on how entrepreneurs can use it for priority management, focus, and operational support. Patricia Reszetylo is a recurring host of It’s The Bottom Line that Matters. In this episode, she shares how she uses AI as a business advisor, project support system, and early-stage agent-building tool to help small operators gain more leverage.

  3. Jun 30

    Hyper-Local Marketing: How Events Bring the Right People Through the Door

    Events can be one of the most practical ways for a local business to attract people, build visibility, and create new business opportunities. But an event only works when it is built around the right audience from the start. In this episode, Jennifer R. Glass and Patricia Reszetylo continue their discussion on hyper-local marketing and look at how local businesses can use events to bring better-fit prospects through the door. Events can include workshops, lunch and learns, community events, city-wide activities, block-style events, partner-hosted events, or events where the business participates rather than hosts. The key point is simple: do not start with the event. Start with the person you want to attract. A pizza shop trying to reach families, a shoe store trying to build local visibility, an accounting firm trying to reach business owners, or a bank trying to connect with commercial clients all need different event strategies. Patricia explains that businesses need to think through the full path before the event begins: who the audience is, what matters to them, what the event should be called, how it should be promoted, whether attendees need to register, how contact information will be collected, and what follow-up happens after the event. Without those pieces, even a well-attended event can become a missed opportunity. Jennifer adds that partnerships can make local events even stronger. Accountants, banks, restaurants, media outlets, and other local businesses may help expand reach, add credibility, and introduce the business to people it may not reach alone. Other people’s platforms can become a powerful way to extend local visibility. The biggest takeaway: local events should not be random activity. They should be designed to attract the right people, deliver value, create a reason for continued connection, and move interested prospects into the next step with the business.

  4. Jun 23

    The New Local: How Hyper Local Positioning Can Out-Perform National Marketing: Focus on Short-Form Video and Contests for Local Business Growth

    In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on The New Local: How Hyper Local Positioning Can Out-Perform National Marketing, this time focusing on short-form video and contests as practical tools for local business growth. The conversation starts with short-form video and why it can be so useful for local businesses that want more visibility without needing a national-scale campaign or a massive production budget. Jennifer and Patricia talk about the value of showing what is already happening inside the business, including behind-the-scenes moments, product arrivals, team activity, customer-facing experiences, and the small details that help people feel more connected to the business before they ever walk through the door. They also discuss how short-form video can support a Google Business Profile, which is often one of the first places a potential customer sees a local business. Posting photos and videos there can help make the business feel active, current, and worth paying attention to. Rather than treating video as something that only belongs on TikTok, YouTube Shorts, Facebook, or Instagram, this episode looks at video as a practical visibility asset that can be used wherever local prospects are already looking. Jennifer and Patricia also get into the importance of authenticity. Local business video does not have to be perfectly polished to work. In many cases, the more useful and believable content comes from real moments: a product being opened, a chef preparing something interesting, a team member explaining a process, or a business owner documenting part of the company’s story. Planned content still matters, but so does capturing the moments that make a business distinctive. The episode then shifts into contests and how they can be used to create participation, referrals, and local buzz. Jennifer and Patricia discuss why a contest needs to be relevant to the business and interesting to the people the business wants to attract. A generic giveaway may get attention for a moment, but a well-designed contest can create more meaningful engagement, especially when it connects to other local businesses, encourages people to participate in the community, or gives customers a reason to talk about the business with others. From behind-the-scenes video and Google Business Profile updates to partnership-driven contests and scavenger-hunt-style promotions, this episode gives local business owners practical ideas for becoming more visible, more memorable, and more engaging in their own market. Topics covered include: local marketing, hyper-local marketing, hyper local positioning, short-form video, video marketing, local business marketing, small business marketing, contests, business contests, social media marketing, Google Business Profile, local SEO, behind-the-scenes video, business storytelling, customer engagement, small business growth, local visibility, community marketing, restaurant marketing, content marketing, video content, social media contests, business differentiation, customer attraction, brand awareness, local business promotion, referral marketing, authentic marketing, organic content, business visibility, Fathom AI Notetaker About your hosts: Jennifer R Glass is the lead host of It’s The Bottom Line that Matters. In this episode, she brings a practical marketing perspective to local business growth, especially around Google Business Profile visibility, short-form video, contests, and ways businesses can create more engagement through useful, relevant marketing. Patricia Reszetylo is a recurring host of It’s The Bottom Line that Matters. In this episode, she shares ideas from her own business-building experience, including how behind-the-scenes video, authentic content, unique local stories, and creative contest structures can help a business stand out in its own market.

  5. Jun 16

    The New Local: How Hyper Local Positioning Can Outperform National Marketing: Focus on Outdoor Billboards & PR

    In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on hyper-local marketing, focusing on two old-school visibility tools that can still work when used with sharper strategy: outdoor billboards and local PR. The conversation looks at how local businesses can use billboards to create awareness, direct traffic, and support other marketing channels like Google Business Profile. Jennifer and Patricia discuss why a billboard creative has to be simple, memorable, and easy to act on, especially when people are driving past at speed. A strong image, clear positioning, memorable URL, easy phone number, or simple directional cue can make the difference between wasted exposure and actual response. They also shift into localized public relations, including the difference between regional media, community media, niche publications, local newspapers, neighborhood newsletters, and event-based publicity. For small businesses, especially restaurants, retail locations, professional services, and local service providers, PR does not have to mean chasing national attention. Often, the better opportunity is showing up consistently in the smaller publications and community channels that local buyers actually read. This episode is a practical reminder that national platforms and traditional media tools can still create local results when businesses think clearly about geography, timing, audience, message, and follow-through. About your hosts:Jennifer R Glass is the lead host of It’s The Bottom Line that Matters. She brings a practical business perspective to marketing, visibility, and growth conversations, with a focus on helping business owners think through what actually drives action. Patricia Reszetylo is a recurring host of It’s The Bottom Line that Matters. She brings a marketing-minded, business-building perspective to the show, often connecting strategy to real-world examples, local business growth, and practical implementation. Topics covered include: hyper local marketing, local business marketing, outdoor billboards, billboard advertising, public relations, local PR, small business advertising, community media, local media, regional marketing, niche publications, memorable URLs, QR codes, text keywords, Google Business Profile, local search, restaurant marketing, grand opening marketing, local newspapers, Patch, Daily Voice, Natural Awakenings, community newsletters, neighborhood marketing, small business growth, brand awareness, local visibility, media outreach, PR strategy, local advertising

  6. Jun 9

    Unlocking Hyper-Local Marketing with Streaming Ads and Micro Influencers for Small Businesses

    In this episode of It's The Bottom Line that Matters, we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advantages of geo-fenced advertising (even on a budget), and provide actionable ideas for leveraging partnerships and influencer shoutouts—no matter the size of your town. Whether you run a restaurant, a service business, or anything in between, you'll learn modern tactics to get your message in front of the right local audience. Tune in for practical insights and strategies you can implement today!Keywords: Google profiles, Google reviews, business interest generation, national marketing, hyper localized marketing, streaming services, micro influencers, connected TV, Netflix advertising, Hulu ads, Disney Plus marketing, Amazon Prime ads, ad-supported streaming, local business advertising, cost per ad spot, geo-targeting, geo-fencing, zip code targeting, local brand promotion, TV advertising costs, Facebook ads comparison, restaurant marketing, partnership marketing, JV partner group, local influencer marketing, short term rental marketing, Airbnb alternatives, influencer collaboration, mommy bloggers, town government promotion, video selfies marketing About your hosts: Jennifer R Glass is an insightful co-host of "It's the Bottom Line that Matters" podcast, dedicated to sharing actionable business strategies with listeners. Her expertise shines in translating complex marketing concepts into practical, locally focused tactics, as seen in her explanations of streaming ads and micro-influencers. She brings clarity to marketing jargon and actively engages both co-host and audience, always aiming to connect ideas to real-world business challenges and solutions.Patricia Reszetylo, co-host alongside Jennifer Glass, combines practical business experience with a marketer’s perspective. She draws on her own ventures, such as work with restaurants and local businesses, to ground discussions in hands-on reality. Whether exploring advertising options or the power of micro-influencers, Patricia Reszetylo brings a relatable, inquisitive style to the conversation, often representing the audience’s questions and thought processes.

  7. Jun 2

    Hyper-Local Positioning: Why Local Businesses Can Outperform National Chains with Google Business Profiles

    This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore: How building a rich, active Google Business Profile can beat a national chain’s budget every time Practical ways local owners can connect authentically with their neighborhood and show up for their unique community The must-do steps for managing reviews so your local reputation works for you—not against you It’s a conversation that opens the door to new possibilities, reframes what’s truly smart to pursue, and breaks away from the tired advice you’ve heard before. The payoff? Practical insights that could make your business and your life easier, more profitable, and more enjoyable. Want to check out more about the review management tool Jennifer mentions? Go to RecommendStation About your hosts: As the lead host of the podcast, Jennifer R Glass is dedicated to equipping business owners with actionable strategies to bolster their success, particularly in the realm of hyper-local marketing. With a keen focus on systems, compliance, and leveraging digital tools like Google Business Profiles, she advocates for thoroughness and clarity in business processes. Jennifer also develops resources and review management platforms that support local businesses in enhancing their visibility and reputation. Her story is one of helping others standardize their operations and adopt best practices to maximize their impact in their communities.Patricia Reszetylo brings a wealth of experience from the fields of coaching, consulting, and marketing. Currently in the process of launching a local restaurant and marketing services business, she draws insight not just from her professional background but also from her direct engagement with the evolving needs of small businesses. Her hands-on approach and commitment to understanding community dynamics help her identify unique strategies that give independent businesses an edge over national chains. On the podcast, she shares practical knowledge and personal anecdotes, emphasizing the value of authenticity and systematic organization for local success. Keywords: local businesses, local positioning, Google Business Profile, Google reviews, GBP page, local restaurant marketing, independent business strategy, community engagement, business profile optimization, services listing, products listing, business hours, special accommodations, accessibility, LGBTQ friendly business, business profile posts, team photos, product photos, service photos, profile updates, contact information accuracy, phone number consistency, NAP information, address consistency, website consistency, review management, responding to reviews, review regulations, systematization, standard operating procedures

  8. May 26

    Outgrowing Your Business: Navigating Ambition, Guilt, and Finding the Right Room for Success

    This week on It's The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into what it really means to outgrow the room you’re in—whether that’s your business, your role, or your circle. Together, they explore: Recognizing ambition guilt and burnout signals—those subtle (and not-so-subtle) feelings that tell you you’re ready for more. Practical strategies for navigating the mental and emotional ceilings that cap your growth, like impostor syndrome and loyalty traps. Real-life stories of spotting and handling business bottlenecks, outgrowing coaches and teams, and how to pivot bravely without burning bridges. If you’ve ever felt trapped by your own success or stuck in a support system that no longer serves you, this episode reveals why moving on isn’t selfish—it’s wise. The hosts challenge the “suck it up” mentality and show how reevaluation, support systems, and new business models can offer real pathways to freedom and fulfillment. This conversation stands out because it blends honest personal narrative with actionable business tactics for anyone who wants to grow—without apology. “If you’re tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.” Speaker Bios:Jennifer Glass and Patricia Reszetylo are the dynamic cohosts of It's The Bottom Line that Matters. With collective decades of experience in entrepreneurship and business leadership, their storylines weave together firsthand struggles and breakthroughs—whether it’s Jennifer’s deep dives into systems, or Patricia’s unapologetic talk about outgrowing stale situations. Each brings a commitment to empowering business owners to escape overwhelm, find balance, and scale their impact with confidence. Keywords: outgrowing the room, business growth, ambition, imposter syndrome, personal development, business scaling, entrepreneurship, mental health support, business coaching, reevaluation, sunk costs, business model, identity, support system, hiring staff, team roles, loyalty, frustration, bottleneck, business owner, staff management, burnout, business transition, business strategy, employee roles, outsourcing, finding direction, changing business model, independent contractors, business success

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The "It's the Bottom Line that Matters" podcast is all about providing entrepreneurs and seasoned business executives with actionable nuggets that can be used to immediately help grow their business. Ideas ranging from marketing solutions to strategy, finance, and more. Jennifer Glass and Patricia Reszetylo share their combined years in business, knowledge, and skills to help small businesses thrive because it's the bottom line that matters!

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