10 episodes

We help attorneys, dentists, and other respected professionals in the United States become published authors, so they can attract more of the clients/patients they want.

Jacobs & Whitehall RICHARD JACOBS

    • Books

We help attorneys, dentists, and other respected professionals in the United States become published authors, so they can attract more of the clients/patients they want.

    Episode 10 - Introducing the RISE Speak-a-Book package

    Episode 10 - Introducing the RISE Speak-a-Book package

    In this podcast, Richard Jacobs invigorates business owners by offering a specific means of action. The current atmosphere lends itself to mindless waiting, which is never the right mode for a business. Richard shares a realization regarding his own business activity and how he made a move toward tackling what he could control. Ultimately, he says, there's nothing more powerful for a business than controlling your own media.

    He describes ways he's done that and how our speak-a-book package can be your means to that end. Even better, he tells listeners that Jacobs and Whitehall Publishing is offering a unique promotion this month called our Rise Promo. We've added a stellar media element to the speak-a-book package that ensures your book will be highlighted in multiple ways by the media.

    So listen in for more details and to get a jolt of energy to help improve your business.

    • 8 min
    Episode 9 – Free Publicity for Your Business, Guaranteed

    Episode 9 – Free Publicity for Your Business, Guaranteed

    Most attorneys develop their client base within a twenty-mile circle from their location. Owner of RJR Media Magic and friend of Richard, Ron Sheetz, explains a great way to get free publicity within that local circle. He’s developed a stellar system for bringing in news coverage that will bring positive publicity to your practice. Furthermore, Richard and Ron have combined efforts with a guaranteed offer by merging Don’s services with Speakeasy Marketing, Inc.’s Speak a Book program.
    Ron explains how he has been able to get clients free news coverage, from television spots to radio and newspaper, of positive personal interest stories. For example, one news outlet covered a client’s fundraiser. Another news spot covered a big donation a client made to March of Dimes, a story that held personal interest because the owner’s child had benefited from the charity. Ron starts with a personal connection and goes from there.
    Ron and Richard are offering an exciting guaranteed deal through the Speak a Book program that includes a price break from Ron coupled with a guarantee of a specified amount of free media attention.
    Listen to learn more! Call us at (888) 225-8594, email rj@speakeasymarketinginc.com, or find us at speakeasymarketinginc.com to ask about this deal or share any other questions or thoughts you have.

    • 49 min
    Episode 8 : Julio Laboy, Attorney, Laboy Law Office, Talks About the Publishing Advantage - Getting Your Knowledge into the Marketplace

    Episode 8 : Julio Laboy, Attorney, Laboy Law Office, Talks About the Publishing Advantage - Getting Your Knowledge into the Marketplace

    Criminal defense attorney, Julio Laboy, discusses his firm, the kinds of clients they serve, and why he decided to publish his expertise and share it with clients and potential clients. Julio Laboy’s firm, Laboy Law Office, is a boutique criminal defense firm. They handle all major felonies and misdemeanor cases, including DUI.
    Attorney Laboy talks about his philosophy and reasons behind why he decided to publish.
    Publishing is an amazing tool that can help businesses bring in new clients. Jacobs & Whitehall’s proprietary Speak-a-Book™ system breaks down the process into easy to manage steps, helping busy professionals get a book out into the marketplace that can greatly enhance their reputation and increase business. Laboy states that he is passionate about what they do for their valued clients, and he wanted to provide his clients with a resource that you can pick up and touch, something to inform them about why their case matters, and how he can help.
    Even if the potential client simply learns some information, and ends up working with another attorney, Laboy states it’s a good feeling to help others, be they clients or new attorneys. Sharing information is helpful and a worthwhile endeavor. 
    Attorney Laboy shares his thoughts on how to go about the process of publishing, for other professionals who may be considering it. Personally, Laboy’s firm has developed strategies for criminal defense work, and he shares this as well as his approach to disaster relief based on his past experience as a disaster relief responder. As he states, when clients come in with a problem, it’s their ‘disaster’ and attorneys are the ‘responders’ that are there to handle the problem. He explains that sharing your passion, sharing your strategies for handling felony cases, etc. can be a great way to educate and inform in a helpful way. Laboy says that if you stay true to what you love, you’ll be able to share valuable information with those who need it. 
    Continuing, Laboy talks about his background as a reporter and a writer, before becoming an attorney, and how that has influenced him. But Laboy says that you don’t need to be a skilled writer, or even a writer at all, to have success with the Speak-a-Book™ system, because the process is so simple, and every professional can benefit from it.
    With the Speak-a-Book™ system, professionals can speak about what they know and turn that knowledge and information into a book, so they can get a competitive edge in their field. Laboy states that publishing is a way to set yourself apart, to establish yourself as an authority. It can work for you because being an author means something, and clients understand that.

    • 18 min
    Episode 7 : Growing Your Business in the Coronavirus Period

    Episode 7 : Growing Your Business in the Coronavirus Period

    In this insightful, marketing tips podcast, Richard Jacobs, founder, and president of Speakeasy Marketing, Inc. and principal of Jacobs & Whitehall, discusses some positive ways business owners can deal with the current coronavirus situation.
    As a veteran of attorney marketing, Richard Jacobs has valuable information for every law firm, big or small, and he and his team at Speakeasy have helped hundreds of attorneys grow their businesses. This podcast delves into some new ideas Jacobs wants to share about closing clients in the current situation. How can you do that? Jacobs states many attorneys feel that they are good at closing clients when they’re in the office. But how can you close clients when most people don’t want to come into your office due to coronavirus?
    Jacobs states that you simply must create that in-person feeling in another way, so that means good phone communication of course, but also video chat, screen sharing, document sharing online, etc. Clients need to hear you, and see you, AND interact with you. The current coronavirus situation will undoubtedly get better at some point, but it will have created a shift in business and some people will continue to prefer online and other means of communicating as opposed to coming into your office, so you must be prepared to adapt.
    As there will always be a ‘no-show’ rate to contend with, even in normal times, you must do everything in your power to increase contact and grow your business. Jacobs states that all the aforementioned methods are critical, but in addition, utilizing Jacobs & Whitehall’s Speak-a-Book™ system, which simplifies the process of getting a book out into the marketplace, will give you a competitive edge because through it you become an author, an authority in your field. In these times, your authority is even more important. By being an author you will stand out. You can email your potential clients with excerpts from your book that are specific to them and their cases. You can even send the whole book to potential bigger dollar clients; it’s impressive and really makes a statement that you are an authority in your field.
    Call Richard and his team at Jacobs & Whitehall and get started with the next phase of growing your business now.
    Visit them online: jacobsandwhitehall.com

    • 5 min
    Episode 6 : How Publishing What You Know Can Greatly Enhance Your Practice or Profession’s Market Value

    Episode 6 : How Publishing What You Know Can Greatly Enhance Your Practice or Profession’s Market Value

    This informative podcast with Richard Jacobs, entrepreneur, founder of Speakeasy Marketing, and principal of Jacobs & Whitehall, a specialized publishing house for business and medical professionals, covers the topic of publishing. Jacobs discusses the value of publishing your expertise, with Tracy Merda, Senior Coordinator for Jacobs & Whitehall.
    Publishing is a powerful tool that can help many businesses bring in new clients and/or patients. Jacobs & Whitehall’s proprietary Speak-a-Book™ system simplifies the process of getting a book out into the marketplace. With their system, professionals can easily speak about what they know and turn their knowledge and information into a book that will then give them a competitive edge, positioning them as an expert in their field.
    From estate planning to DUI, to criminal defense, auto accidents, IP law and more, there have been scores of professionals utilizing this valuable service to gain their edge in the markets. Merda talks about how many entrepreneurs and business owners, attorneys, doctors, and others, have great ideas they want to share, but due to their incredibly busy schedules, they simply don’t have the time to get it out there. Jacobs & Whitehall’s proprietary Speak-a-Book™ system puts an end to this impediment. Merda and her staff can turn professionals’ spoken knowledge into a book in a few easy steps that fit well with their busy schedules. Merda explains the process to Jacobs, and she provides detailed examples and stories from various clients that come to Jacobs & Whitehall to get their message out there and take the lead in their field. As she states, when books are finished, that book needs to go out to every prospective client that calls in. Hard copies, attachments, whatever you have… it should be going out to the public.
    Merda discusses the process in further detail and explains how professionals can target their messages, or provide overall information on their field of expertise. As far as topics, literally anything goes, no matter how specific. Getting your information out there is always helpful. There is, as she says, nothing they cannot tackle. And clients are coming back again and again as they grow and expand.

    • 25 min
    Episode 5: Immigration Attorney Reveals How He Used His New Books to Become a Mini-Celebrity in Fort Lee

    Episode 5: Immigration Attorney Reveals How He Used His New Books to Become a Mini-Celebrity in Fort Lee

    Richard Jacobs, the successful principal of Jacobs & Whitehall, a unique publishing house for business and medical professionals, and founder of Speakeasy Marketing, discusses the power of publishing with one of his brightest and best attorney clients, Martin, who has successfully published numerous times and is looking to do more.
    Publishing helps to bring in new clients, patients—new business. Jacobs & Whitehall’s proprietary Speak-a-Book™ system truly makes it easy for professi

    • 22 min

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