OBLIVIOUS? is a ready-to-wear clothing brand with a focus on the positive power of questions, made responsibly in Europe. They believe questions have the power to build closer relationships, make better decisions and learn more about ourselves and the world around us. Their aim is for clothes to spark conversations, help you self-express, as well as inspire you and others to ask more questions. The brand was set up by a mother and daughter duo, based in Germany and the UK, who share a seemingly never-ending sense of curiosity. Over the past few years the founders have learnt a lot about the impact of fashion on our planet, so they knew they had to do their best to ensure that garments are produced more responsibly. All OBLIVIOUS? garments come in limited quantities - with the first collection being made of 100% GOTS certified organic cotton.
In this episode of the MenswearStyle Podcast we interview Jacqueline Mozanowski, Co-Founder of OBLIVIOUS? about the founding story of the brand she started with her mother and operating from different countries, Germany and the UK, and during the Covid-19 Pandemic. Both had a keen interest in fashion and would often fantasize about starting their own brand together. After obtaining a marketing degree in London, Jacqueline had the drive to include a sustainability focus to the brand. Our host Peter Brooker and Jacqueline also talk about manufacturing and production challenges, what it's like working with family, the power of asking questions, and what's next from the brand.
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