Jake Karls explains the rise of Mid-Day Squares' chocolate empire - EP 10

Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry.

Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama.

Timestamps: (0:00) - Intro

(1:45) - The future of marketing

(4:44)- The founding story of Mid-Day Squares

(7:44) - $140 billion chocolate industry, growth in saturated market

(9:40) - The power of authenticity and vulnerability

(12:45) - Reality TV Show storytelling, Shark Tank, The Kardashians & Hollywood

(14:55) - Overcoming burnout

(17:46) - ‘Therapy saved our partnership’

(19:33) - There’s no great story without conflict

(21:44) - Positive momentum & compounding action

(23:44) - ‘failure is a privilege’

(25:00) - Does your story evoke emotion?

(27:00) - Over 50 million organic content views

(28:55) - Curiosity, how can we be better storytellers?

(30:00) - The ground game, building true community

(33:23) - Sam Walton built Walmart by SHOWING UP

(35:30) - What the hell is a Chief Rainmaker?

(37:35) - ‘I was a horrible manager’

(38:38) - Scaling to $100 million

(40:44) - Advice to listeners overcoming fear

(41:47) - ‘LinkedIn is a playground for opportunities’

(43:30) - 'Being myself is my greatest superpower'

(45:04) - Outro

Connect with Jake and Mid-Day Squares:

https://www.instagram.com/jakekarls_/

https://www.linkedin.com/in/jake-karls-653106ba/

https://www.instagram.com/middaysquares/

https://www.tiktok.com/ @middaysquares 

Follow Not Your Story:

https://www.instagram.com/nys_podcast/

https://www.linkedin.com/showcase/not-your-story-nys/

https://www.linkedin.com/in/rory-nolan-a89a1ab5/

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Want to level up your marketing?https://linktr.ee/midnight.marketing