Not Your Story

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MARKETING
TOUTES LES 2 SEMAINES

Welcome to Not Your Story. A show about marketing, storytelling and entrepreneurship from a creator’s perspective. I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.

-2 J

Jake Karls explains the rise of Mid-Day Squares' chocolate empire - EP 10

Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry. Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama. Timestamps: (0:00) - Intro (1:45) - The future of marketing (4:44)- The founding story of Mid-Day Squares (7:44) - $140 billion chocolate industry, growth in saturated market (9:40) - The power of authenticity and vulnerability (12:45) - Reality TV Show storytelling, Shark Tank, The Kardashians & Hollywood (14:55) - Overcoming burnout (17:46) - ‘Therapy saved our partnership’ (19:33) - There’s no great story without conflict (21:44) - Positive momentum & compounding action (23:44) - ‘failure is a privilege’ (25:00) - Does your story evoke emotion? (27:00) - Over 50 million organic content views (28:55) - Curiosity, how can we be better storytellers? (30:00) - The ground game, building true community (33:23) - Sam Walton built Walmart by SHOWING UP (35:30) - What the hell is a Chief Rainmaker? (37:35) - ‘I was a horrible manager’ (38:38) - Scaling to $100 million (40:44) - Advice to listeners overcoming fear (41:47) - ‘LinkedIn is a playground for opportunities’ (43:30) - 'Being myself is my greatest superpower' (45:04) - Outro Connect with Jake and Mid-Day Squares: https://www.instagram.com/jakekarls_/ https://www.linkedin.com/in/jake-karls-653106ba/ https://www.instagram.com/middaysquares/ https://www.tiktok.com/ @middaysquares Follow Not Your Story: https://www.instagram.com/nys_podcast/ https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/ If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :) Want to level up your marketing?https://linktr.ee/midnight.marketing

46 min
7 NOV.

How to build your content strategy in 38 minutes - Sara Paoletti - EP 9

Why do some campaigns go viral while others flop? This episode breaks down the secrets behind content people love to share. Every brand has a story—make sure yours gets noticed. Our guest Sara, Head of Creative Strategy at Midnight Marketing, explains why most LinkedIn content is ineffective and shows you how to make yours stand out. Powerful campaigns rely on emotional storytelling, shareability, and brand clarity. Follow this process to make your content worth sharing.

38 min
3 OCT.

How Skydiving Helped Jeff Bernard Innovate Where it's Least Expected | EP-8

In this episode, Jeff Bernard, Manager of Digital Strategy at Aerion, reveals how creativity and persistence fuel true innovation. Hear how Jeff’s passion for skydiving shaped his 150 mph approach to building technology and why branding is key to making your product unforgettable. This is a story of grit, invention, and daring to stand out from the rest. Guest: Jeff Bernard Linkedin - https://www.linkedin.com/in/jeff-bernard-6986932b/ Aerion - https://aerion.com/ https://www.linkedin.com/company/aerion-rental-services/ If you enjoyed this episode don't forget to follow and leave us a 5 star review on Spotify and Apple Podcasts 💜 Follow Not Your Story Linkedin - https://www.linkedin.com/showcase/not-your-story-nys/ Instagram - https://www.instagram.com/nys_podcast... Host: https://www.linkedin.com/in/rory-nolan-a89a1ab5/ Want to level up your marketing? https://linktr.ee/midnight.marketing

54 min
12 SEPT.

'After Getting Laid Off, My Personal Brand Changed My Life' Massiel Diez - Co-Founder - Flipping the Barrel | EP-7

In this episode, Massiel Diez talks about the power of authenticity, and how embracing her unique story led to incredible opportunities in her career and as an entrepreneur. - Discover how personal branding can open unexpected doors. - Learn why representation in leadership is key to breaking barriers. - Hear Massiel's inspiring story of determination and grit from the energy industry. Massiel is Co-Founder of Flipping the Barrel, a podcast and community in the energy industry that empowers diverse voices and champions for a future with greater representation. If you enjoyed this episode don't forget to follow Not Your Story, share and hit the like button 💜 Follow Not Your Story / nys_podcast / not-your-story-nys Guest: Massiel Diez LinkedIn: / massiel-diez-b0942a60 / flipping-the-barrel Website: https://www.flippingthebarrel.com Instagram: https://www.instagram.com/maisefitlif... YouTube: / @flippingthebarrel Host: / rory-nolan-a89a1ab5 Want to level up your marketing? https://linktr.ee/midnight.marketing

1 h 13 min
28 AOÛT

Pixar & Akira Kurosawa: Visual Storytelling Tactics To Become More Memorable | Karla Estoesta | EP-6

In this episode, we discuss the psychology behind marketing, emphasizing the importance of capturing and retaining attention through emotion-driven storytelling. Drawing inspiration from Pixar and Akira Kurosawa, we explore how to create memorable campaigns through visual storytelling, simplifying messages and building trust with your audience. Karla Estoesta, Marketing Coordinator at Midnight Marketing, specializes in blending psychology with storytelling to build emotionally resonant brands and marketing campaigns. What you'll learn: - Show don't tell storytelling methods. - How brand avatars can flexibly illustrate your brand storytelling. - Understanding how memory is stored to bridge the gap between attention and retention.

34 min
31 JUIL.

Pablo Perez, Founder & President, Bardasz: Data Management Innovation for the Energy Industry | EP-5

In this episode, we sit down with Pablo Perez, CEO and President of Bardasz, to explore his inspiring journey from a childhood passion for the ocean to leading a data management and technology company in the energy industry. Pablo shares insights on the lessons learned from climbing Kilimanjaro, the foundational story of Bardasz, and the importance of staying adaptable in a rapidly evolving technological landscape. We discuss how Bardasz integrates its brand identity with its strategy, communicates the value of technology, and unites a global team. Pablo emphasizes the role of vulnerability in leadership, the necessity of human connection in the digital age, and the importance of collaboration and partnerships for growth. Reflecting on a decade of Bardasz, he shares personal insights on happiness and offers advice to his younger self, providing valuable lessons to all entrepreneurs. Connect with Bardasz and Pablo: https://www.linkedin.com/company/bardasz/ https://bardasz.com/ https://www.linkedin.com/in/pabloperezbardasz/ If you enjoyed this episode don't forget to subscribe to Not Your Story and hit the like button. Follow Not Your Story https://www.instagram.com/nys_podcast/ https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/

1 h 5 min
20 JUIN

Building A Marketing Agency For The Energy Industry | The Origin of Midnight Marketing | Tim Taylor | EP-4

Tim Taylor is the CEO and Founder of Midnight Marketing. With a keen eye for market opportunities, Tim identified a significant gap in the marketing strategies of oil and gas service companies, particularly in their branding and online presence. 4 years ago, this insight led him to start Midnight Marketing, which now offers unlimited, no-contract marketing services, Branding, Websites and Digital Marketing. He is also a devoted father, balancing his role as a CEO with the responsibilities of parenthood, health and fitness as the foundation for his success. Tim is passionate about fostering a creative, fail-first culture and believes in the power of strategic delegation, experimentation and long-form content/podcasting to drive inbound traffic and build a strong team culture.

44 min
4 JUIN

Why invest in a Personal Brand for your Business? Bella Kelada-Khalil - 'A/B test everything' | EP-3

In this episode, you will learn: Strategies for building your personal brand in 2024. Why personal branded content performs better than brand accounts. And why you should invest in your personal brand today? Bella Kelada-Khalil is the Business Development Manager at Midnight Marketing. We explore Bella's personal branding journey, breaking down here transformation in one year from 152 followers to over 3700+, racking up 400,000 impressions on LinkedIn in that time. From posting actionable tips on marketing, energy & content creation, to content with her extra-terrestrial mascot Schmeez the Alien, and engaging TikTok video trends, she experimented until she found what clicked. Bella's secret 'A/B test everything' and don't take yourself too seriously. If you're looking to build your personal brand, boost your online presence, and understand why personal branded content outperforms brand accounts, this episode is for you!

32 min
16 MAI

Your B2B Brand Building Roadmap in 2024 | Christian Bowen | EP-2

Branding needs to solve a business problem. Christian Bowen is Brand Manager at Midnight Marketing and expert in shaping strategic brand storytelling. Helping B2B companies become recognizable brands. Branding is not just your logo, colours and visuals. You must understand fundamentally branding is a mission, your values and your reputation. How do you want to be remembered? How are you going to make your customers lives better? Welcome to Not Your Story Podcast. How can we tell stories that educate, entertain and inspire? Winning audiences, capturing markets, growing businesses and brands. Our mission is clear: to help you tell great stories. Actionable ideas, frameworks and advice on marketing, growth, storytelling and life from creatives and founders. Hosted by Rory Nolan Social Media Links: https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/christian-bowen-20a5a01a0/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/

1 h 6 min
1 MAI

Present Like Steve Jobs | Copywriting Is The Spine Of Creativity | Carla Ramalho | EP-1

Carla is an energetic, talented and creative marketing professional who excels in presenting and creating content that is out of the box and grabs attention. In this episode you will learn how to; use persuasive copywriting to capture attention and sell your story. Present with confidence and become a more memorable presenter. Communicate effectively between a creative team and client. And how do you find inspiration and your passion working in marketing? Welcome to Not Your Story Podcast. Winning audiences, capturing markets, growing businesses and brands. Our mission is clear: to help you tell great stories. Actionable ideas, frameworks and advice on marketing, growth, storytelling and life from creatives and founders.

58 min

10 épisodes

Création

Not Your Story
Années d’activité

2 k
Épisodes

10
Classification

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Not Your Story

Not Your Story

Épisodes

Jake Karls explains the rise of Mid-Day Squares' chocolate empire - EP 10

How to build your content strategy in 38 minutes - Sara Paoletti - EP 9

How Skydiving Helped Jeff Bernard Innovate Where it's Least Expected | EP-8

'After Getting Laid Off, My Personal Brand Changed My Life' Massiel Diez - Co-Founder - Flipping the Barrel | EP-7

Pixar & Akira Kurosawa: Visual Storytelling Tactics To Become More Memorable | Karla Estoesta | EP-6

Pablo Perez, Founder & President, Bardasz: Data Management Innovation for the Energy Industry | EP-5

Building A Marketing Agency For The Energy Industry | The Origin of Midnight Marketing | Tim Taylor | EP-4

Why invest in a Personal Brand for your Business? Bella Kelada-Khalil - 'A/B test everything' | EP-3

Your B2B Brand Building Roadmap in 2024 | Christian Bowen | EP-2

Present Like Steve Jobs | Copywriting Is The Spine Of Creativity | Carla Ramalho | EP-1

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