James I. Bond: Brain Glue Author Factor: Notable Nonfiction Books

On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of developing innovative strategies to make marketing messages stick. His book (which I highly recommend), "Brain Glue," explores the crucial rol...