36 min
Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA
-
- Marketing
Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina’s Kenan-Flagler Business School and author of the book, Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History. He is an honorary professor at the European Institute for Advanced Studies in Management, fellow of the European Marketing Academy, chairman of the International Board of Experts at the Institute for National Branding, and fellow at the Institute for Sustainable Growth at Fudan University in Shanghai. He is the author of four previous business books and over one hundred articles for leading marketing and management journals such as Harvard Business Review, Management and Business Review, Business Strategy Review and Financial Times. His latest book is about great men and women, their actions in leadership that have withstood the test of time, what we can learn from them and the lessons that are relevant for us here and now.
Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina’s Kenan-Flagler Business School and author of the book, Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History. He is an honorary professor at the European Institute for Advanced Studies in Management, fellow of the European Marketing Academy, chairman of the International Board of Experts at the Institute for National Branding, and fellow at the Institute for Sustainable Growth at Fudan University in Shanghai. He is the author of four previous business books and over one hundred articles for leading marketing and management journals such as Harvard Business Review, Management and Business Review, Business Strategy Review and Financial Times. His latest book is about great men and women, their actions in leadership that have withstood the test of time, what we can learn from them and the lessons that are relevant for us here and now.
36 min