21 episodes

The best new show about doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful kiwis selling their products and services in the land of the rising sun.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.

Jandals in Japan Jayne Nakata & Catherine O'Connell

    • Business

The best new show about doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful kiwis selling their products and services in the land of the rising sun.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.

    Coming to Japan on business? Start studying now! Insights with Greg Cross from Freshco NZ

    Coming to Japan on business? Start studying now! Insights with Greg Cross from Freshco NZ

    If you are coming back to Japan on business in the near future, you will want to study up on what to do, who to talk to and how to act. Greg Cross has many years of experience representing New Zealand fresh produce in Japan and shares his takeaways from his recent visit to Japan. Check out our other episodes for loads of great information about preparing well before you come to Japan on business.
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    How Greg came to be working in the horticulture industry and connected to Japan
    The 30-year long relationship between NZ squash and Japan that has now extended into apples
    The market in Japan for fresh food and how it differs from New Zealand
    Some stories about the massive scale of the Japanese market
    Greg’s innovative top tips for success in market

    About Greg
    Greg was born and raised in West Auckland. After visiting Japan as a high school student, Greg entered the horticulture industry, working for Wrightson Horticulture Auckland followed by Itochu Corporation. From 2015 to 2021 Greg was Marketing Manager for Freshco NZ Asia based in Japan and currently, the General Manager of Sales and Marketing for Freshco NZ Ltd. Greg is married to Hiroko who he met in Gisborne and has three children.
    Connect with Greg
    Website: http://www.freshco.co.nz/ (http://www.freshco.co.nz/)
    LinkedIn: https://www.linkedin.com/in/greg-cross-77774953/ (https://www.linkedin.com/in/greg-cross-77774953/)
    Connect with Jayne and Catherine
    Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ (https://www.linkedin.com/company/jandals-in-japan-podcast/)
    Instagram: https://www.instagram.com/jandalsinjapan/ (https://www.instagram.com/jandalsinjapan/)
    Facebook: https://www.facebook.com/jandalsinjapan (https://www.facebook.com/jandalsinjapan)
    Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA (https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA)

    • 45 min
    Creating an anchor for the community in Japan with Kim Harase from iki Espresso

    Creating an anchor for the community in Japan with Kim Harase from iki Espresso

    Selling New Zealand in Japan might not necessarily be a stand-alone product, it could also be combined with an atmosphere or a Kiwi style sense of community. We had such a great first “Jandals in iki”meet up recently and now we are thrilled to bring you Kim Harase, co-owner and co-creator of iki Espresso. Iki Espresso are coffee and cafe specialists with many years of experience in both New Zealand and now Japan, too. If you are wondering how you can bring your slice of Aotearoa to Japan, then this episode will inspire you!
    If you’d like to join the event at iki Eatery and Roastery, scheduled for September 28th, 2022 please be sure to RSVP to Kim at her email address below.
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    How Kim and Teru built up their expertise in the cafe industry in New Zealand
    How they went about finding their cafe premises and created iki, in an up and coming neighbourhood in Tokyo.
    What it takes to make a great New Zealand cafe in Japan
    Some of the surprisingly easy things you didn’t know about regulations in Tokyo when starting a new business
    Opportunities to work with iki or to collaborate



    About iki Espresso
    We are:
    Coffee roasters and café specialists
    Crafters of unique character spaces
    Creators of welcoming environments
    Locals, connecting locals
    Passionate about great coffee and food


    We do:
    Wholesale and retail coffee
    Cafe management support
    Events and space hire
    Catering and pop up dinners
    Coffee classes and barista training


    Connect with Kim and Teru
    Website: https://www.iki-espresso.com/ (https://www.iki-espresso.com/)
    Instagram: https://www.instagram.com/iki_espresso/ (https://www.instagram.com/iki_espresso/)
    Facebook: https://www.facebook.com/ikiESPRESSOTOKYO (https://www.facebook.com/ikiESPRESSOTOKYO)
    Email: kimharase@gmail.com


    Links
    Online store, listen to the episode for the code! https://shop.iki-espresso.com/ (https://shop.iki-espresso.com/)


    Connect with Jayne and Catherine
    Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ (https://www.linkedin.com/company/jandals-in-japan-podcast/)
    Instagram: https://www.instagram.com/jandalsinjapan/ (https://www.instagram.com/jandalsinjapan/)
    Facebook: https://www.facebook.com/jandalsinjapan (https://www.facebook.com/jandalsinjapan)
    Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA (https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA)

    • 56 min
    Naive and Clumsy? Perceptions of New Zealanders in Japan with David Downs of New Zealand Story Group

    Naive and Clumsy? Perceptions of New Zealanders in Japan with David Downs of New Zealand Story Group

    Guardians of the brand of New Zealand, New Zealand Story Group CEO David Downs shares the latest information about how New Zealand and its people are perceived in Japan and what New Zealand Story is doing to help move the brand forward. If you are a Jandal in Japan you are a brand ambassador for New Zealand and along with that honour, you have a part to play in how our country is perceived so this episode is not to be missed!
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    What exactly is New Zealand Story is and how can it help your business as you enter overseas markets
    The surprising perceptions of NZ in Japan from New Zealand Story’s research
    What the “Fern Mark” is and the value its licensing has for NZ businesses
    How NZers can help build the brand of NZ with grass roots interactions

    About David
    David Downs BSc, CMInstD is a consultant and board director, with a portfolio of interests keeping him busy, across some key theme areas of technology for public good, healthcare and education. David is currently CEO of the New Zealand Story, an ambitious organisation marketing New Zealand to the world.
    Most recently, David was a General Manager at New Zealand Trade and Enterprise (NZTE), working with the Technology sector to help fast growing tech companies grow internationally, and leading a cross-government project for the Agritech sector. David has held various roles at NZTE, in the Services, Customer and Corporate Services teams.
    He also leads the NZ Governments Agritech task force, helping to design and implement the Industry Transformation Plan for the Agritech sector, working for MBIE.
    David spent 13 years at Microsoft, in New Zealand and as regional director for South East Asia, and he has set up and run successful businesses of his own. David is a published author on New Zealand Innovation, with two highly successful books – No.8 Re-wired, and No.8 Recharged.
    David is an ex-comedian, TV and Radio actor, semi-finalist for New Zealander of the Year, and a genetically modified organism who documented his battle with cancer in the book A Mild Touch of the Cancer. David is also a popular MC and speaker..
    At the beginning of the Covid-19 lockdown, David co-founded sosbusiness.nz a not-for-profit initiative to help bars, cafes and other small businesses sell vouchers. It quickly became a huge hit and to date has sold over $2 million in vouchers for over 2500 small businesses. All the money goes to the businesses.
    Specialties: Governance; Leadership; MC and Public Speaking; General Management, Professional Services; Contract negotiation; Sales; Sales Management; Marketing; General Management; IT Strategy; Emerging and developing markets
    Connect with David
    LinkedIn:
    Links
    NZ Story Toolkit: https://toolkit.nzstory.govt.nz/ (https://toolkit.nzstory.govt.nz/)
    Fern Mark: https://www.nzstory.govt.nz/fernmark-licence-programme/ (https://www.nzstory.govt.nz/fernmark-licence-programme/)
    Webinar: Australian Perception Research: https://www.nzstory.govt.nz/events/australia-perception-research-2022/
    Japan Country Perceptions (2017): https://toolkit.nzstory.govt.nz/assets/155502?tags=Presentation...

    • 54 min
    BBQs to Mānuka Honey: Leveraging local infrastructure for success in Japan with Adam Hall

    BBQs to Mānuka Honey: Leveraging local infrastructure for success in Japan with Adam Hall

    What if you could create a single origin brand for mānuka honey, much like Central Otago pinot noir? We learnt that was absolutely possible and has actually happened, from our guest Adam Hall’s work in the Japanese market. He’s a seller extraordinaire having sold premium NZ wine, brand-name barbeques and now mānuka honey. We loved hearing about how his focus is on leaving the New Zealand brand in a better place than where he found it!
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    Adam’s experience selling Weber-brand BBQs in a country where barbequing is not really “a thing”
    Pitfalls that Adam fell into himself in setting up his company in Japan
    Demystifying your product and making the purchasing decision journey easier for customers
    What’s hot in Japan now and what’s coming!

    About Adam
    First boots on the ground for US BBQ manufacturer Weber to set up business in Japan, it was Adam who lead the team in transforming the business from a 'distributor model' to a 'direct sales model.' Adam grew the BBQ business with his passion through Ecom/DTC/Mass selling as well as specialty and Club retailers. Whilst BBQ’ing may be second nature in good old New Zealand, Japan was another story. In order to create a BBQ category in Japan Adam was tasked with setting up unique consumer facing experiences such as Japan's First BBQ school and the World's First Weber BBQ Park.
    From March 2022, Adam set himself yet another new challenge - to turn around the UK-based homeware brand of Joseph Joseph in Japan. But wait, there’s more. Not satisfied with a day job, yet another new project at hand. Adam is creating a category for 'Single Origin Craft Mānuka Honey' with the establishment of his own importing, sales and marketing business in Japan.
    A true serial entrepreneurial kiwi. We bring you Adam Hall!


    Connect with Adam
    LinkedIn: http://www.linkedin.com/in/adam-hall-221479b2 (www.linkedin.com/in/adam-hall-221479b2)
    Pouatu Mānuka Honey: http://www.pouatumanuka.jp/ (www.pouatumanuka.jp)
    Joseph Joseph: https://josephjoseph.jp/ (https://josephjoseph.jp/)
    REI International: https://rei-npo.org/ja/ (https://rei-npo.org/ja/)

    Links
    Use the code: manukajandals for 25% off in the https://pouatumanuka.jp/ (online store.)
    Lipoitan D Commercial: https://www.youtube.com/watch?v=C2B522g_BcQandfeature=youtu.be (https://www.youtube.com/watch?v=C2B522g_BcQandfeature=youtu.be )
    Connect with Jayne and Catherine
    Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ (https://www.linkedin.com/company/jandals-in-japan-podcast/)
    Instagram: https://www.instagram.com/jandalsinjapan/ (https://www.instagram.com/jandalsinjapan/)
    Facebook: https://www.facebook.com/jandalsinjapan (https://www.facebook.com/jandalsinjapan)
    Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA (https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA)

    • 1 hr 4 min
    Playing the long game at all stages of business in Japan with Ian Kennedy

    Playing the long game at all stages of business in Japan with Ian Kennedy

    We are thrilled to bring former New Zealand Ambassador to Japan, Ian Kennedy to you today who is sharing ALL the golden jandals he has learnt during his more than 40 year history with Japan. We are very much looking forward to seeing so many Jandals on the ground in Beppu, Kyushu in November 2022 for the first face to face conference of the Japan New Zealand Business Council (JNZBC) to be held in three years. Find out how you can join us and you might even get to meet Catherine and Jayne, too! ;)
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan.
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    How Ian first arrived in Japan in the late 70’s when there was no direct flight from New Zealand
    The origins of the JNZBC and how it helps Kiwi businesses
    The brilliant Kiwi businesses that are making waves with the help of the JNZBC
    Some of the pitfalls that Ian sees Kiwis falling into as they enter the Japanese market
    Why you should join us in Beppu in November 2022!

    About Ian
    Ian Kennedy was New Zealand Ambassador to Japan from 2007 to 2012. Upon returning to New Zealand he became Chair of the JNZBC. He is also a member of the University of Auckland7’s NZ Asia Institute Advisory Group and Honorary Chairman of "Support our Kids", established in 2011 to support children following the Tohoku earthquake, tsunami and Fukushima nuclear disaster. Ian is also involved in the biannual NZ Open Golf Tournament in Queenstown bringing Japan pro-golfers to New Zealand to play a round with NZ pro and amateur golfers and do a bit of business as well. He’s a pretty good golfer himself too!
    Connect with Ian
    Website: http://www.jnzbc.com (www.jnzbc.com)
    Connect with Jayne and Catherine
    Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ (https://www.linkedin.com/company/jandals-in-japan-podcast/)
    Instagram: https://www.instagram.com/jandalsinjapan/ (https://www.instagram.com/jandalsinjapan/)
    Facebook: https://www.facebook.com/jandalsinjapan (https://www.facebook.com/jandalsinjapan)
    Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA (https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA)

    • 48 min
    Kaizen your Kiwi business to success in the Japanese market with Dave Mair

    Kaizen your Kiwi business to success in the Japanese market with Dave Mair

    Hold onto your jandals, Dave Mair is on the show talking about why Japan is so good at what it does and how Kiwi companies can connect and work more effectively with Japanese business partners. He has some great anecdotes from his time in Japan and how he took that learning back to Aotearoa New Zealand to generate great success at Skellerup. We all know of Skellerup as the iconic NZ maker of Red Bands gumboots - another iconic NZ footwear, as well as their groundbreaking rubber products used throughout the dairy industry.
    https://landing.mailerlite.com/webforms/landing/n5v7b0 (Subscribe to our list) so you never miss an episode of Jandals in Japan
    If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516 (Apple Podcasts) to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on https://www.instagram.com/jandalsinjapan/ (@jandalsinjapan) on Instagram.
    In this episode you’ll hear:
    How Dave went from Judo obsessed to working at Panasonic in Japan
    The Japanese business insights and learnings from meeting “Mr Sano” for lunch once a week, bringing that wisdom back to NZ and implementing it to transform NZ business
    Where Kiwi businesses most often fail when it comes to Japan - and it’s not a market entry problem!!
    Dave’s top advice for first timers heading to Japan on business
    Dave’s analysis of Jandals in Japan, how lucky are we?

    About Dave
    Finding his way to Japan to learn Judo, David Mair started working at Panasonic. After returning to New Zealand he worked at Interlock and started to use the concepts of “kaizen” and “kaitaku” to make incremental improvements. Now the CEO of Skellerup Group, Dave is also a former executive director of The a2 Milk Company, Deloitte Top 200 Chief Executive Officer of the Year for 2021 and winner of the INFINZ Leadership Award in 2022.
    Connect with Dave
    LinkedIn: https://www.linkedin.com/in/david-mair-029b6113b/ (https://www.linkedin.com/in/david-mair-029b6113b/)


    Connect with Jayne and Catherine
    Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ (https://www.linkedin.com/company/jandals-in-japan-podcast/)
    Instagram: https://www.instagram.com/jandalsinjapan/ (https://www.instagram.com/jandalsinjapan/)
    Facebook: https://www.facebook.com/jandalsinjapan (https://www.facebook.com/jandalsinjapan)
    Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA (https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA)

    • 59 min

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