24 min
Janelle Benjamin, founder of SuperData: M&A by Nielsen Startup Exits
-
- Business
In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.
On this episode of the Startup Exits Podcast, we chat with Janelle about:
• What is market intelligence and how is it collected?
• Analytics now vs 10 years ago
• Running a business with your husband/wife
• The future of the gaming industry
• Privacy and data collection in games
• Acquisition by a competitor
Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.
Startup Exits is brought to you by StartupSoft. New episodes every month, subscribe for more.
In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.
On this episode of the Startup Exits Podcast, we chat with Janelle about:
• What is market intelligence and how is it collected?
• Analytics now vs 10 years ago
• Running a business with your husband/wife
• The future of the gaming industry
• Privacy and data collection in games
• Acquisition by a competitor
Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.
Startup Exits is brought to you by StartupSoft. New episodes every month, subscribe for more.
24 min