25 min
Japanese whisky: One steep sip Quartz Obsession
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- Business
After spending decades in relative obscurity, Japanese whisky is finally getting global appreciation for its masterful flavors. Global demand is high, with prices to match. There’s just one problem: There’s no technical definition of Japanese whisky, or formal system to regulate it. Does it matter if not all Japanese whisky is strictly from Japan?
Episode art: Photograph by Eric Helgas, styling by Alex Citrin-Safadi
Transcript: https://qz.com/2062940
After spending decades in relative obscurity, Japanese whisky is finally getting global appreciation for its masterful flavors. Global demand is high, with prices to match. There’s just one problem: There’s no technical definition of Japanese whisky, or formal system to regulate it. Does it matter if not all Japanese whisky is strictly from Japan?
Episode art: Photograph by Eric Helgas, styling by Alex Citrin-Safadi
Transcript: https://qz.com/2062940
25 min