Jasmine Baird thrives at Beijing Winter Olympics and reveals the brutal business of snowboarding

Athletes & Assets with Noah Lack

Jasmine Baird is one of the top snowboarders in Canada ,who competes internationally in the big air and slopestyle disciplines. She has appeared in multiple World Cups as well as the 2022 Beijing Winter Olympics for Team Canada. On this episode Jasmine breaks down navigating competitive snowboarding as an independent contractor, as well as her unique approach to collecting sponsors. Most wait to be approached by brands. Jasmine does the opposite and gives tips on how to secure deals you deserve.

@jasmine.baird

Episode Breakdown:

0:00- Intro

2:38- Reflecting on Beijing Olympics

4:44- The business of Snowboarding: being an independent contractor

9:15- Jasmine's approach to acquiring sponsors

12:51- A cold email template to sponsors

15:25- Noah's PSA on sponsorship

17:30- A good sponsor vs. a bad sponsor

20:15- Jasmine's Playlist

I do not own the rights to this music (Drake- Up All Night, Sublime Santeria)

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