72 episodes

Welcome to the Perfectly Mentored podcast!

This podcast is designed to be your in-pocket mentor.

Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys.

So Take a listen and become PERFECTLY MENTORED.

"One of the best (interviews) I've ever done" - Gary Vaynerchuk

Perfectly Mentored with Jason Portnoy Jason Portnoy

    • Entrepreneurship
    • 5.0, 21 Ratings

Welcome to the Perfectly Mentored podcast!

This podcast is designed to be your in-pocket mentor.

Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys.

So Take a listen and become PERFECTLY MENTORED.

"One of the best (interviews) I've ever done" - Gary Vaynerchuk

    EP72: Corey Fleischer on #ErasingHate and Refusing to Be Silent

    EP72: Corey Fleischer on #ErasingHate and Refusing to Be Silent

    It’s hard to even open your phone anymore without coming across a headline or post on social media that hurts or makes you angry. And it can be an overwhelming feeling, knowing that there’s so much bad in the world. What could one person possibly do about all the hate?

    Corey Fleischer is the founder of the #ErasingHate movement which locates and eliminates hate speech graffiti for free (worldwide), stopping the cycle of hate, one hate speech at a time, by educating and inspiring our communities.

    On this episode of the Perfectly Mentored podcast, Jason and Corey dive deep on Corey’s evolution into someone who proactively stands up to hate, and how everyone can do the same, dealing with the mixed reactions of people who either don’t understand you following your passion or actively oppose you doing so, and how you can build something bigger than you that leaves a positive mark on the world. Listen in to learn more about fighting hate in a world that seems to struggle with it more than ever.

    Topics Covered:


    Introducing Corey Fleischer? [00:15]

    Does the amount of hate you’ve seen shock you? [04:14]

    What’s your advice to anyone scared to stand up and take action? [06:25]

    How do you reconcile your “why” with your finances? [09:01]

    What do you say to people who are afraid and don’t know what they want to do in life? [12:42]

    Thoughts on your loved ones coming around to accept your choices [17:35]

    When did you begin to see the #ErasingHate movement becoming bigger than you? [20:44]

    Why do you think #ErasingHate has caught on so well? [26:06]

    What’s your guidance for people who want to build something bigger than themselves? [29:24]

    How do you deal with the hate you get for what you do? [32:26]

    Shutting out the outside feedback around you [37:41]

    How can people reach the #ErasingHate movement or connect with you? [42:49]

    Connect with Corey Fleischer


    Facebook
    Instagram

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 44 min
    EP71: Emily Hirsh: The Secret to Getting Real Results and Keeping Clients Forever

    EP71: Emily Hirsh: The Secret to Getting Real Results and Keeping Clients Forever

    Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up.

    Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process.

    On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them.

    Topics Covered:


    Who is Emily Hirsh? [00:15]

    How did you get all the clients you have so quickly? [02:13]

    What’s your take on the ethics of selling and the “gurus” on the Internet? [03:41]

    What is the Hirsh process? [05:13]

    How important is foundational knowledge vs. tactics? [06:30]

    Has all your experience doing audits made you a better businessperson? [08:49]

    What was your first hire, and who do you recommend others hire first? [09:37]

    For other companies, do you recommend contracting out? [11:30]

    What do you tell clients who want a huge return instantly? [12:31]

    How do you reconcile the risk of selling online with all its unreliable variables? [13:49]

    Was the choice not to brand yourself a “guru” deliberate? How did you manage it? [15:24]

    How do you handle the fact that you can’t personally deal with every client? [18:13]

    Have you come across a business where your process wouldn’t work? [20:44]

    What’s the biggest problem local businesses with limitations face in Facebook ads? [21:47]

    What makes a business qualified or unqualified to work with you? [23:04]

    How did you get to (and how do you maintain) your 95% retention rate? [26:42]

    How do you approach the subject when a client’s offer needs to be reworked? [28:19]

    What’s the perfect recipe for a personal brand? [29:22]

    Any advice on the concept of getting wrapped up in vanity metrics? [31:12]

    What are your top 3 tips on how to run really great Facebook ads? [31:52]

    How do you prioritize copy, creative and call to action? [33:55]

    How can people contact you? [35:12]

    Connect with Emily Hirsh


    Hirshmarketing.com
    Hirsh Marketing Underground Podcast

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 36 min
    EP70: Doug Ellin: The Mind Behind Entourage Talks Creativity and Criticism

    EP70: Doug Ellin: The Mind Behind Entourage Talks Creativity and Criticism

    Who's sitting behind the camera on your favorite shows? The Internet is obsessed with actors, but there's a wealth of information, imagination and valuable insight locked in the creative minds responsible for your latest binge-watch.

    Doug Ellin is an American screenwriter and film and TV director best known for creating the HBO series Entourage. Ellin also served as executive producer, director, head writer and supporting actor for the series, and wrote, directed and produced its 2015 film adaptation.

    On this episode of the Perfectly Mentored Podcast, Doug and Jason jam on the evolution of Entourage into an incredible hit show, how the reaction to art changes as society does, and the impact of streaming services and social media on a screenwriter's work.

    Topics Covered:


    Who is Doug Ellin? [00:15]

    How did you get started in film and TV? [00:56]

    Did you like the idea of Entourage from the beginning? [03:02]

    Does perfectionism play a part in writing a hit show? [05:32]

    How did you assemble the Entourage cast? [07:15]

    When did you know the show would be a hit? [11:06]

    You said writing Entourage was like torture - why? [11:54]

    Do you watch the finished show? [12:47]

    Would Entourage ever get made if it were pitched today? [13:47]

    What are your thoughts on the way culture is changing and what currently offends people? [17:20]

    Were you nervous about the Entourage movie being made? [18:27]

    Does criticism ever get to you, and do you read reviews? [19:53]

    Is it easier to write jokes than to tell them? [20:56]

    What inspired your focus on the characters as you wrote? [21:33]

    How long was it before you got big stars to do cameos on the show and who was the most surprising? [22:56]

    Who goes out and makes the endorsement deals for products that show up on Entourage? How is that handled? [24:18]

    What was the process like for getting U2 to make an appearance? [26:00]

    How do you stay creative after years and years of writing? [28:09]

    What is life like post-Entourage? [28:47]

    How has pitching changed in the age of streaming? [30:13]

    Why do you think movie actors are flocking to TV now instead of the reverse? [33:17]

    How is social media changing the game and influencing our idea of celebrity? [34:24]

    What's next for you? [36:00]

    Connect with Doug Ellin


    Victory The Podcast
    Twitter
    Instagram

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 37 min
    EP69: Dee Deng: How to Lead Your People While the World is Ending

    EP69: Dee Deng: How to Lead Your People While the World is Ending

    COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no.

    Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth & performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with "delivering wow," Dee leads his agency team of 50 while traveling the world sharing his team's learnings & insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.

    On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world.

    Topics Covered:


    Who is Dee Deng? [00:15]

    Why is risk the common factor in the marketing industry? [03:32]

    How much of your incredibly accelerated scaling was done on the fly? [06:52]

    What's your advice for those who are stuck in place? [07:55]

    Where's the balance between not waiting around and making sure your people have a checklist? [09:35]

    As a solo entrepreneur, what's the first hire? [11:01]

    How did you learn to let go of some control? [12:22]

    What's the secret to being the boss who gives value, but not the one who just hangs around? [14:28]

    How does Right Hook approach employee training? [17:15]

    Are entrepreneurs who expect a life of easy luxury on the right track? [19:25]

    Is "no" a good motivator? [23:33]

    Why does marketing attract fake experts? [26:11]

    How do you help clients sift through the BS? [28:27]

    What does each client need to be educated on? [32:13]

    How did your leadership discuss plans for COVID-19? [35:56]

    What advice do you have for leaders facing a crisis? [41:34]

    How much are you telling your employees right now? [43:38]

    Why is growth important to you while the world is in turmoil? [44:42]

    Is selfishness sometimes a good thing? [46:04]

    Wrap up [47:46]

    Connect with Dee Deng


    Twitter
    LinkedIn
    Instagram

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 49 min
    EP68: Ariel Helwani: Following Your Instincts All the Way to the Top

    EP68: Ariel Helwani: Following Your Instincts All the Way to the Top

    Professional fighters are known for their ability to take a hit and bounce back, and persist until victory. There's a lesson there for entrepreneurs, too.

    Ariel Helwani is a mixed martial arts (MMA) reporter whose work appears across ESPN's many platforms. The award-winning journalist joined ESPN in June 2018 to cover MMA and has gone on to play several roles there, including: co-host of the weekly MMA program "Ariel & The Bad Guy," host of the ongoing livestream and podcast "Ariel Helwani's MMA Show" and reporter for MMA across ESPN digital media and television platforms. Helwani has been covering MMA professionally since 2006 and he is an eight-time winner of "MMA Journalist of the Year" at the World MMA Awards and a previous contributor to MMA coverage for Fox Sports and NBC Sports.

    On this episode of the Perfectly Mentored podcast, Jason and Ariel lay out the reasons behind some of Ariel's boldest career moves, keeping a resilient and positive mindset even in the face of extreme challenges, and the most vital tips for doing legendary work on camera. Join in for a fresh take on mindset and interpersonal strategy from the best around.

    Topics Covered:


    Who is Ariel Helwani? [00:15]

    How did you get from Point A to Journalist of the Year? [01:50]

    What advice do you have for facing competition? [11:13]

    Was the pivotal decision to leave your job after a week the product of impulse or self-awareness? [13:26]

    What was your motivation to start dressing differently? [16:20]

    How did you stay positive despite setbacks? [17:57]

    When does the “chip on your shoulder” become dangerous? [22:15]

    Has the sparkle worn off of being on ESPN? [23:32]

    How do you handle swallowing your pride and maintaining your mindset to cover a sport that treated you badly? [29:17]

    Following that, how do you keep from taking things personally? [36:55]

    What advice do you have for those who want to perform well in front of a camera? [38:46]

    Do you still get nervous? [41:18]

    What's next for you? [43:03]

    Did this interview measure up to the big leagues? [45:38]

    How do you toe the courtesy line when interviewing fighters? [47:08]

    Wrap-up [49:28]

    Connect with Ariel Helwani


    Twitter
    Instagram
    Ariel Helwani's MMA Show

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 51 min
    EP67: Andy Krainak: Growing a Brand (The GaryVee Way)

    EP67: Andy Krainak: Growing a Brand (The GaryVee Way)

    Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?

    Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.

    On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.

    Topics Covered:


    How did Jason and Andy meet? [00:15]

    What does Gary Vee's Brand Director do? [01:55]

    How did the journey go from when you started with the team till now? [02:49]

    Has curiosity played a big role in your growth? [06:03]

    What's the process like when you have to master a new platform? [07:27]

    Is Gary's experience on a new app different than someone else's? [09:26]

    How do you get past the fear of failure? [12:19]

    Is there room to make mistakes on a team as important as Gary's? [13:36]

    Can we hear more about the hiring process for your team? [15:36]

    How does a business owner know who to follow and how to strategize? [17:13]

    Is Gary very different off-camera? [18:33]

    What are the most important things to know about brand building? [21:05]

    Should everyone be everywhere online? [23:56]

    What are the best platforms right now? [24:47]

    Is paid or organic the way to go? [26:57]

    How does knowing yourself determine where you show up? [30:00]

    How often should I be posting? [30:57]

    What does "quality" actually mean for content? [32:19]

    Which KPIs are you watching? [34:08]

    How do you prioritize different parts of the content? [36:29]

    Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33]

    Is Facebook dead? [41:45]

    Any top-secret tools to recommend? [42:44]

    How do you keep your finger on the cultural pulse? [44:02]

    Want to get more expertise? [45:19]

    Connect with Andy Krainak


    LinkedIn
    Twitter

    Connect with Jason Portnoy


    jportnoy.com
    LinkedIn

    Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

    • 45 min

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