45 min
Jeanne DeWitt Grosser (Stripe): Building Your Sales Organization BUILD with Blake Bartlett
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- Marketing
Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails.
Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails.
45 min