For too long, the industries around the country have been slow in recognizing and reflecting the changing needs of an increasingly diverse society. The JEDI Collaborative is committed to breaking down these systemic barriers to inclusion in the natural products industry. It is a newly-created platform that strives to get the industry to lean into justice, equity, diversity, and inclusion. Lara Dickinson, the Cofounder and Executive Director of the platform, believes that it is their mission to radically transform the industry to be more inclusive and reflect the county’s rapidly changing demographics. No time is more apt for this project’s launch than now, as America broils with the unrest sparked by systemic oppression. Join in as she talks to Elliot Begoun about the project’s vision and endeavors, and hear the stern message of inclusion they are putting out into the world.
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