Jeff Sweat on leaving Mormonism Ad Age Ad Block

Jeff Sweat, founder of Sweat & Co., the public relations and consulting firm previously known as Mister Sweat, talks about growing up Mormon and leaving the religion with his wife and family as an adult. He also talks about his disappointment at being sent to Iowa for mission work, his proclivity for climbing tall objects and his thoughts after seeing Broadway musical “The Book of Mormon.”