Jennifer Aniston Partners With Pvolve Fitness and You Can Own This Franchise Business!

Julie Cartwright,  President of Pvolve, shares her experience meeting Rachel Katzman, a founder with an incredible idea they couldn't refuse. Katzman introduced a method that combines functional movement and resistance-based training, aimed at improving well-being while sculpting a "killer body." The concept was so compelling that she decided to partner with Katzman to launch a company. Initially, the business had a strong digital focus, featuring patented resistance equipment and a functional movement-based method as its core.

Pvolve is a fitness approach that focuses on a "women-first lens" due to women's unique hormonal fluctuations and varying needs throughout different stages of life. However, the program is not exclusively for women; it can also benefit men, especially in areas like flexibility, which could improve activities such as golf.

Julie explains that Pvolve benefits from strong national marketing and a direct-to-consumer (DTC) model. This approach allows them to build a consumer base before opening new physical locations.  She discusses the marketing support provided to franchisees, particularly in the P-Volv franchise. Franchisees receive assistance from a marketing specialist who helps guide them through the process. Each franchisee commits to both local and digital marketing efforts, with strategies tailored to the specific demographics of their area. 

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