SchoolCEO: Marketing for School Leaders

SchoolCEO by Apptegy
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SchoolCEO: Marketing for School Leaders

School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools. Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools. Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.

  1. The Complete Guide to School Marketing: Does Social Media Work for Schools?

    12月10日

    The Complete Guide to School Marketing: Does Social Media Work for Schools?

    More than any other communication channel, schools have been quick to adopt social media, but there are a few key differences between how schools and the private sector can use it. Schools already have an established audience, while new businesses must build theirs from scratch. Schools can reach families without needing to build a following. Engaging on social media requires competing for your audience’s attention. It’s also a forum that often leads to negativity, where complaints can overshadow positive discussions. Managing a social media account can be too time-consuming, especially if you have a one person communication team. But it’s not all doom and gloom. Social media is a hotbed of creativity you can draw inspiration from. Social media can also help reach new families, but its use should be targeted and not at the expense of your existing school community and more direct communication channels. In this episode, we’ll discuss the rise and fall of different communication channels, why social media is different for schools than it is for individuals and companies, social media’s potential downsides and when it can work for your schools. We’ll also give you some recommendations on how to get the most out of social media when you do use it.

    24 分鐘
  2. The Complete Guide to School Marketing: What is Digital Experience?

    11月1日

    The Complete Guide to School Marketing: What is Digital Experience?

    School leaders are well-equipped to consider how families' experiences with their schools shape their opinions about their districts. But for many families, the majority of their experiences start and remain online. In this episode of SchoolCEO Podcast, we dig into how to optimize your online communities to make sure that they’re just as incredible as your schools are in real life. We also dig into some lessons from industry experts Rhodes Branding as well as advice on how not to make your online communities feel like negative spaces.

    17 分鐘
  3. The Complete Guide to School Marketing: What is Experiential Marketing?

    8月14日

    The Complete Guide to School Marketing: What is Experiential Marketing?

    Experiential marketing is a tactic businesses use to promote their brands through face to face interaction with their customers. Live, branded events tend to have a much bigger impact on audiences than traditional advertising—helping companies build brand awareness, encourage brand loyalty and generate word of mouth. The goal of branded experiential marketing events is to form an emotional connection with your audience. Intense emotions turn into memories which influence future actions. A positive memory of an event could decide whether someone sends their child to your district or votes in favor of your bond. While K-12 education lacks the same resources as private sector marketers, the fact is that schools have one major advantage over them: you already regularly interface with your audience at live events, be they football games or graduation ceremonies. In this episode, we’ll discuss what sets successful experiential marketing campaigns apart from other events, how experiential marketing can benefit schools and ways K-12 leaders can leverage experiential marketing tactics to level up your events and create lasting memories.

    24 分鐘
  4. The Complete Guide to School Marketing: What is Organizational Culture?

    7月29日

    The Complete Guide to School Marketing: What is Organizational Culture?

    Nothing is more important to the success of a district than organizational culture: it determines the performance and satisfaction of your staff, aids your marketing and communication efforts and ultimately defines the experience of your students. Organizational culture is not a short-term initiative, nor is it office perks or a mission statement. It is how your staff experiences working for you, the beliefs they form about those experiences and how those beliefs motivate their actions. Employees who have a positive attitude about their workplace work better and smarter. And employee satisfaction is the greatest indicator of customer satisfaction. In this episode, we’ll discuss how to determine the health of your organizational culture, steps you can take today and every day to improve it and why it’s so important that you do.

    27 分鐘
  5. The Complete Guide to School Marketing: What is School Communications?

    7月15日

    The Complete Guide to School Marketing: What is School Communications?

    What does effective school communication look like?” The health of your district starts and ends with connection. From the connections that happen in the classroom and outside of it—they all funnel into keeping your district healthy and tied to your purpose. Communication plays a huge part in this. In this episode, we’re looking at what sets apart effective school communication from ineffective school communication. We engage both business leaders and school leaders to explore a real, tactical discussion of what effective communication looks like in schools.

    18 分鐘
  6. The Complete Guide to School Marketing: What is School Marketing?

    6月12日

    The Complete Guide to School Marketing: What is School Marketing?

    When people think of marketing they likely think of advertising or PR but over the past decade marketing has evolved to encompass many different things. For school leaders, marketing will differ from the private sector; and it should. School marketing isn’t about reaching as many people as possible, rather specifically reaching those in your community. But school marketing is not just about boosting enrollment numbers. It is also about building a strong community, enhancing your district’s reputation, and ensuring long-term sustainability. In this episode, we explore the tools and strategies that are being used in the private sector and the actionable steps you can use to take your schools to the next level.

    33 分鐘
  7. The Complete Guide to School Marketing: What is Brand?

    6月6日

    The Complete Guide to School Marketing: What is Brand?

    Think about your district’s identity. What is it known for? What is uniquely true about your schools? Your district’s identity is made up of its values, strengths, and culture. These, along with your community’s direct interactions with your district, ultimately shape your community’s perception and reputation of your brand. School marketing begins and ends with establishing a brand that is true to itself and delivers a consistent experience to students, parents, teachers, staff, administrators, and the larger community. In this first episode of Season 3, you’ll be reminded about the importance of brand and why, as a school leader, it should be paramount to you and your leaders.

    17 分鐘
  8. The Complete Guide to School Marketing: Intro to Season 3

    6月3日

    The Complete Guide to School Marketing: Intro to Season 3

    School marketing has gone from a rarity to a necessity for public schools. From public opinion to family engagement, capturing and keeping the attention of your school community is a must to leading and running a successful school district. In each episode of Season 3, SchoolCEO explores some of the most important and foundational concepts to change how others think and feel about your schools. We talk to experts, share stories along the way, and equip you with a framework that can help you build a strong, thriving identity for your district. Welcome to Season 3!

    17 分鐘
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簡介

School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools. Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools. Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.

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