Jennifer Kattula GM & CMO of Microsoft-Advertising recorded at Cannes Lions 2026

Jennifer Kattula, General Manager and CMO of Microsoft Advertising, joins John Horsley live from Cannes Lions to explore how AI is reshaping marketing.

From marketing to LLMs and AI agents, to why brand storytelling matters more than ever, Jennifer explains how marketers can build visibility, trust and competitive advantage in an AI-first world. The conversation also covers employee advocacy, creator ecosystems, Microsoft's latest AI innovations, and why the future CMO will need to be part marketer, part technologist and part business leader.