23 min
Jennifer Schulze on demand generation in complex B2B environments In The Know Podcast
-
- Business
In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:
- How AI has transformed demand generation in recent years
- The importance of “buyer-centricity” in B2B marketing
- Whether marketing complexity will get easier in 2019
In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:
- How AI has transformed demand generation in recent years
- The importance of “buyer-centricity” in B2B marketing
- Whether marketing complexity will get easier in 2019
23 min