Want to get booked on podcasts? The time is now. The podcast market is growing exponentially — today over half of the U.S. population has listened to a podcast, and the majority of podcast listeners are affluent, loyal and educated. If you want to be heard, podcasting is a must-have in your ongoing marketing plan.
My client Jessica Rhodes saw the opportunity. She founded Interview Connections, the first-ever podcast booking agency, in 2013. On today’s episode of #GlambitionRadio, Jessica and I discuss not only how she capitalized on the podcasting market to build a successful agency, but also how YOU can leverage podcasting to increase your revenues and brand exposure.
With her business partner Margy Feldhuhn, eight full time booking agents (they average 300 podcast bookings per month!), a manager, and a show researcher, Interview Connections is the only business in their industry offering the level of tailored service they do. And there is a reason for their success: Jessica’s dedication to her team.
Since 2013 Jessica has scaled the business to just under seven figures with nearly no direct marketing or ads. Interview Connections’ clients include prominent industry thought leaders as well as some companies you may know.
You will learn a lot from Jessica’s insight into the podcasting world and her instincts for building a uniquely loyal team.
On the show, we discuss:
*Why Jessica believes podcast marketing is similar to traditional PR strategy and how to manage your expectations of podcast marketing
*The ONE thing you need to give to the podcast host and their listeners (this is key!)
*How podcast interviews must be part of your ongoing marketing plan (and not just in bursts)
*Her advice for how to get booked on podcasts now
*Who she believes should NOT leverage podcasting
*The unusual personal development training Jessica requires of all her new team members
Jessica and I also discuss knowing your business numbers, why you should find a mentor who will push you to the next level, and why personal development is so important to your professional life.
Head over to iTunes and listen to this episode of Glambition Radio now (or download for later).
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!