23 min

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal Choice Words

    • Business

In part two of the conversation, Jason and Jim continue their brand purpose deep-dive by exploring how to unlock the energy that’s been lying dormant in your brand. They discuss how the entire concept of segmentation has changed and share stories of...

In part two of the conversation, Jason and Jim continue their brand purpose deep-dive by exploring how to unlock the energy that’s been lying dormant in your brand. They discuss how the entire concept of segmentation has changed and share stories of...

23 min

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