303 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 4.9 • 322 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

    Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

    Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

    This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on the NYSE. BNY Mellon holds nearly $48 trillion in assets under custody and/or administration. In 2024 it was one of Fortune’s Most Admired Companies, scoring high in innovation and people management.

    Natalie is Canadian by birth, studied at Queens University in Ontario, and joined American Express shortly after college. She stayed at AmEx for fourteen years, before moving to Citi for two years. Then she made a big jump in her career–she moved to California and joined the startup world, working at two fintech startups and one young health care company. In 2021 she decided to join BNY Mellon. As the company celebrates its 240th anniversary, Natalie joins Jim to talk about she works to build curiosity and pride within her team and beyond.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 49 min
    Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season

    Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season

    It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds!

    H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way.

    Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 50 min
    Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand

    Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand

    Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.

    Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization. 

    Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.”  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 46 min
    Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports

    Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports

    To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization.

    Lara has worked at Deloitte for about 18 years, beginning as an audit partner in 2005. She earned her Bachelors in Economics at SUNY Albany, and her MBA in Accounting from Baruch College. Jim welcomes Lara on the podcast to talk about how she has approached leading the largest professional services firm in the US. Then, the show takes an interesting turn. Lara is an unabashed believer in the power of sports in building future women leaders, and the enormous economic opportunity for brands in the still massively underdeveloped area of women’s sports.

    Tune in for a conversation with an athlete herself–Lara still plays competitive softball–and learn how she looks to develop the next generation of women leaders through sports.

    Check out the "The real MVPs of business": https://www.youtube.com/watch?v=U5XqZ4PlQCg

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 49 min
    Celebrate Black History Month with BECA -- The Black Executive CMO Alliance

    Celebrate Black History Month with BECA -- The Black Executive CMO Alliance

    This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot.

    BECA is the only alliance created and composed of Black CMOs and CXOs to address the persistent diversity problems in America’s C-Suites and boardrooms. It has gained momentum in the short three years since its founding; its membership represents a collective market cap of $800 billion.

    Jim is joined by three leaders whose lives have been impacted by BECA:

    -Gail Petersen: Chief Marketing Officer & Executive Vice President, Global Marketing & Communications at Ecolab, a global leader in water, hygiene and infection prevention solutions

    -DeLu Jackson: Executive Vice President & Chief Marketing Officer for the home-security company ADT

    -Christina Marshall-Valdez: Director of Commercialization, Southeast Asia, SC Johnson–the large, privately held consumer products company. Christina is a BECA Future Leader who has recently graduated as part of the first cohort of The BECA Playbook.

    Learn more about BECA at https://blackexec.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 58 min
    Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

    Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

    Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billion range, and growing. It offers a wide range of beauty products and salon services: 25,000 products online and across their nearly 1400 stores, from 500 well established AND emerging brands.

    Ulta Beauty is not just big; the company is highly innovative in how they think about their store associates, their retail media, their loyalty program, and how they work with brand partners. 

    Michelle was born and raised in Glasgow, Scotland. She graduated from the University of Strathclyde Business School before joining P&G in Europe. After 16 years at P&G, Michelle held CMO roles at Vertu, the luxury tech brand, and Samsung US. Michelle joined Ulta about one year ago. She has two middle-school-aged children, and splits her time between Puerto Rico and the Chicago area, where Ulta Beauty is based. 

    Of special note: Jim had the previous CMO of Ulta Beauty, Shelley Haus, on the show in October 2020. Shelley was one of the brightest stars in the industry, and sadly passed away in the summer of 2022. So, it is with poignancy that Jim welcomes her successor.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 48 min

Customer Reviews

4.9 out of 5
322 Ratings

322 Ratings

Jules Hustle ,

Love Podcast and Double Loved 80 Acres

So much to enjoy about these two during interview.
Honest, direct, convicted in their approach and manner.

Quick takes

Hire for their individual values, which will propagate a culture

Authentic & transparent voicing of the commitment is vital. The all-in-ness of these two was dripping thru interview and so spot on.

Borderline delusional commitment with a long term vision that breathes patience and adaptability into the journey.

Thoughtful representation of startup, family owned, small, medium and large company traits was orienting.

It’s important to be authentic.
Authenticity reinforces confidence to be vulnerable and admit challenges

Buyers are not always operating on what the consumer wants. There is a trailing consumer behavioral aspect that is baked into the position of buyer at larger corporations. Have your own informed opinion about your consumer. (But not brittlely so).

So then what happened? ,

The Marketing Brief

I can’t be the only marketer who thinks about what his answers would be to JimStengel’s Marketing Brief questions, can I? I forget I am not in the room with Jim and his guest and I find myself coming up with answers to every question, every time.

Collar John ,

From a marketing origin — Love it

Enjoy the coffee

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