Joanne Smith on bridging marketing and innovation at Blackmores The CMO Show

Joanne Smith, Chief Marketing and Innovation Officer at Blackmores Group, sits down with Mark Jones to discuss unlocking consumer insights and bringing together marketing, innovation and product development. 

Resources 

Blackmores: Good health changes everything   CMO.com - Blackmores CMO shares why she's tackling a masterbrand refresh  CMO.com - Blackmores chief marketing and innovation officer on leading the growth agenda 
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