33 episodes

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

Jobs-to-be-Done Radio The Re-Wired Group

    • Business

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

    Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

    Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

    This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

    • 1 hr 6 min
    Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

    Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

    This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More

    • 50 min
    Adding Jobs-to-be-Done to a Persona-Based Product Development Process

    Adding Jobs-to-be-Done to a Persona-Based Product Development Process

    In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

    • 39 min
    Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

    Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

    This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More

    • 46 min
    Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

    Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

    When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More

    • 52 min
    Jobs-to-be-Done Radio: Examining Price and Value with JTBD

    Jobs-to-be-Done Radio: Examining Price and Value with JTBD

    On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More

    • 41 min

Customer Reviews

Wantapreneur Willy ,

seems too obvious to podcast about

I've listened to three of these, and they are boring. They just talk about the steps you have to do when you're getting started with a project. I learned nothing in any of them.
Basically, they say "What are you trying to do?" - Example: Get more customers.
"How will you do it?" - Response. Contact people in the industry and ask them what their pain points are, talk to others in similar industries.
Ugh, my 19 year wouldn't benefit from this obvious chatter.

Lieblich ,

Love the content but the audio is garbage

I really like listening to everything these guys have to say, and the interviews are super insightful. But the audio quality is horrible. There are funny sounds and static, and generally bad recording quality. I can’t put my headphones in my ears and then pipe this stuff into my head. It’s too much.

These guys should be a little more respectful of their audience and take a little time to improve the quality of the audio. It can’t be that hard.

Matthew Gunson ,

Essential for product and marketing strategists.

This is one of the essential podcasts if you are in marketing, product development or even management. Learn how to put the customer at the center of your product or marketing strategy.

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