55 min
Jodi Cerretani — Best Practices in Creating Shared Team Accountability in B2B Marketing Marketing Unplugged
-
- Marketing
Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing.
Key Takeaways:
[1:20] A little bit about Jodi and her background in marketing.
[4:05] Why did Jodi go back to school to finish her MBA?
[7:35] Jodi’s work experience in addition to her MBA really helped her gain the confidence she needed to branch out into the business world.
[8:45] How important is it to have an MBA when being in the B2B marketing field?
[13:45] Jodi implemented a unique team structure called Demand Pods. What are these and how do they work?
[17:40] Demand Pods are designed for team and culture alignment and to execute projects within a timely manner.
[20:10] It’s very hard to have shared accountability toward a common goal. You have to intentionally create it.
[21:55] How does Jodi measure the buyer’s journey?
[28:25] What are some common metrics that Jodi relies on within her field?
[30:45] Despite the KPI data being a bit overwhelming, Jodi is looking at four important buckets in her data.
[35:10] What is Jodi’s number one nightmare at work?
[43:00] At the end of the day, everybody wants to feel valued at work. It’s important that you connect the dots for your team on the work they’re doing vs. the impact it has.
[47:40] When you have a consistent and repeatable process, that’s when your culture shifts.
[48:00] Jodi answers some rapid-fire questions to close out the show!
Mentioned in This Episode:
Demandspring.com
Rollworks.com
Jodi on LinkedIn
Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing.
Key Takeaways:
[1:20] A little bit about Jodi and her background in marketing.
[4:05] Why did Jodi go back to school to finish her MBA?
[7:35] Jodi’s work experience in addition to her MBA really helped her gain the confidence she needed to branch out into the business world.
[8:45] How important is it to have an MBA when being in the B2B marketing field?
[13:45] Jodi implemented a unique team structure called Demand Pods. What are these and how do they work?
[17:40] Demand Pods are designed for team and culture alignment and to execute projects within a timely manner.
[20:10] It’s very hard to have shared accountability toward a common goal. You have to intentionally create it.
[21:55] How does Jodi measure the buyer’s journey?
[28:25] What are some common metrics that Jodi relies on within her field?
[30:45] Despite the KPI data being a bit overwhelming, Jodi is looking at four important buckets in her data.
[35:10] What is Jodi’s number one nightmare at work?
[43:00] At the end of the day, everybody wants to feel valued at work. It’s important that you connect the dots for your team on the work they’re doing vs. the impact it has.
[47:40] When you have a consistent and repeatable process, that’s when your culture shifts.
[48:00] Jodi answers some rapid-fire questions to close out the show!
Mentioned in This Episode:
Demandspring.com
Rollworks.com
Jodi on LinkedIn
55 min