Joel Krieger on how augmented reality is finding its place Everyone Shifts - Helping Brands Prepare for Tomorrow

In the first episode of Everyone Shifts, Joel Krieger (Sr. Director at Magic Leap) shares his POV on why it's still "frontier days" in augmented reality and how we can navigate the road ahead.

We discuss the shifts underway that evolve the purpose and experience of being in a place.

Joel refuses to utter the word *m***-verse."

We consider whether AR will unlock a utopia full of upgraded humans or if we'll end up living in a digital cesspool sponsored by your favorite potato chips...

And, we come to a startling realization regarding how brands should approach augmenting reality.