John Burke, President of Trek Bicycle (and Richie's Dad) live interview Milwaukee Uncut

John Burke (yes, Richie's dad) came on the podcast during a live Milwaukee Rotary Club event to talk all things Trek. He discussed the early days of getting the company off the ground, the lessons he learned from his dad (the founder, Dick Burke), what it has been like running Trek during the pandemic, how they've been able to create an amazing culture, and much more!
This episode of The GoGedders is live from the Milwaukee Rotary Club.