John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale Guy Kawasaki's Remarkable People

Entrepreneurs and marketers need to pay special attention to this episode. This episode is about experimentation, field testing, and optimal decision-making. Economics expert John List explains what academic studies really mean and how to apply science to the art of scaling a product, service, or idea. And he explains how and why you should scale. His latest book is called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.
Buckle up for another fantastic episode of Guy Kawasaki's Remarkable People podcast with behavioral economist and author John List!