BrandScience with Staeven Frey Joseph Jaffe is Not Famous

Warning: Smart person in the room. It's time to dive into WEIRD SCIENCE or at least the Science behind Branding done right.

Oh and the craziest "coincidence" that has to be seen to be believed.

My show notes:

18m - Lego as Data (visual) - Stanford
20m - It's all about being actionable
22m - Distinctive memory structures and Semiotics
28m - A pyramid has 4 sides (4D)
29m - Definition of marketing...all about doing business with me
30m - Mental availability
31m - System 1 versus 2 - as opposed to left verus right brain rubric
34m - NAG (Notice, Attract, Get)
39m - Art of Painiting on Rocks
46m - Color and Context (Sweater)
47m - Certainty is the enemy of curiosity
49m - Green and Growing versus Red and rotten (Jackie Robinson Analogy - racism and baseball)
52m - Story reframe
53m - Hormel Green leaf
55m - Brand Science
59m - 7 Senses (shape, word, color, story, character, sound, music)

Quote: "It is the tension between creativity and skepticism that has produced the stunning and unexpected findings of science." - Carl Sagan

Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram

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