Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.
101 - Jewelry Marketing "Vampires" Drain Time and Money
In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.
100 - “Jewelry Marketing Joy” Is Officially Here
Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Visit JewelryMarketingJoy.com for more information.
99 - Interview with Arthur Root, Ecommerce Personalization Expert
We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.
98 - What’s the 80-20 Rule in Jewelry Marketing?
Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? Listen to this episode to learn more.
97 - Planning Jewelry Ecommerce for Holiday 2020
This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Keep listening to learn more.
96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order
My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.
Customer ReviewsSee All
The Joy Joya Jewelry Marketing Podcast is very useful. The host, Laryssa, shares helpful tips in easy to understand, short episodes. Each podcast is thoughtfully written and expertly executed. Laryssa shares her knowledge on marketing for the jewelry industry, but I think it’s useful for all kinds of professional fields. There are also some longer episodes where she interviews experts on subjects related to jewelry and marketing in general. I highly recommend this podcast for anyone who has their own business and wants a refresh on their marketing tactics or for anyone who is looking to start their own business and knows nothing about marketing. Marketing is essential for a successful business! PS, I totally binged on this podcast when I first discovered it!
Which She Could Start with Content
I literally cannot sit through the amount of self promotion at the beginning to get to actually content 🙄
Perfect for all jewelry lovers
Inspiring and interesting episodes for all jewelry lovers. Laryssa is a great host to bring out behind-the-scenes stories and current thinking of different jewelry brands and designers. The first several minutes , she share industry news and latest market research data that we should all know about.