For Jordan Porter, a passion for a hobby he loved quickly became a full time experience. His business model, centered on “creating experience and personalization,” understands that food tastes even better when you know the story behind it. Jordan says that “without the food, you have nothing, but once you find the food, you’re only halfway there.” Jordan's consumers walk away with a better understanding not only of the Chengdu culture and food, but also of its people. This week, Jordan Porter focuses on these 5 areas to explain his business: What makes his tour unique among others in that region What marketing strategies gave him a name and a presence Turning points in his career Why and how support and mentorship matter as an entrepreneur Why experience design trumps food touring If you'd like to learn more about Jordan Porter, you can visit his website here: Chengdu Food Tours: https://chengdufoodtours.com Jordan's Interview on ChengduLiving: http://www.chengduliving.com/sichuan-food-podcast/ Thanks to our sponsor, TravelingMailbox. Get 2 months free when you use this link: http://www.travelingmailbox.com/eepodcast Thank you so much for listening! If you enjoyed this episode, please take a moment and leave a review on iTunes, Stitcher or Google Play: iTunes: https://www.expatinfluencer.com/itunes Stitcher: https://www.expatinfluencer.com/stitcher Google Play: https://www.expatinfluencer.com/googleplay Have a great week, and I'll see you next Wednesday!