5 episodes
JTBD at Work by Alan Klement and Eric White JTBD at Work by Alan Klement and Eric White
-
- Business
-
-
3.5 • 4 Ratings
-
A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.
-
Rene
In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
-
The North Star of an Enduring Business
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
-
When does a Job to be Done Start (and End)?
The lifecycle of a JTBD can help you understand your customer’s struggle for progress
-
Is a Job to be Done About Functionality?
Create breakthrough innovations by focusing on why instead of how.
Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity? -
How To Describe A Job To Be Done
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.
Customer Reviews
Quick JBTD podcast
Good audio quality, pleasant voice and delivery, great small snippets (a taster?) of informative convos. A nice intro and food for thought