25 min
85: Juleyka Lantigua-Williams | How to Grow Your Podcast Audience Podcasting with Aaron
-
- Design
Juleyka Lantigua-Williams shares her strategy for audience growth and how it's put her shows on the path to reach 1 million downloads by the end of the year.
Here's what I learned in this episode: Audience growth isn't something that magically happens once you start publishing episodes.
If you want to grow your audience and get more listeners and fans, there's three important questions to ask yourself. These questions are important regardless of how long you've been podcasting.
The three questions are:
1. Who is the ideal listener for my show?
2. What needs do they have that I'm trying to address and fulfill with my show?
3. Where is my ideal listener spending their time and attention, and what's my plan for getting their attention?
•••
Juleyka Lantigua-Williams is the founder of Lantigua Williams & Co, an audio production company. She describes her role as building teams that make podcasts and films.
So a little more about Juleyka:
Juleyka is the Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio that builds teams that create beautiful experiences in digital audio and film. She is a journalism veteran with 20 years of experience as a writer, reporter, editor, syndicated columnist, book editor/scout, lecturer, and audio producer. Lantigua Williams & Co. produces original shows like Latina to Latina, 70 Million, and Feeling My Flo, and provides tailored consulting and white-label production services for clients that include Macmillan Podcasts, the Phi Beta Kappa Society, WHYY, KQED, and Civil Beat.
Juleyka says she first fell in love with podcasts after hearing Serial. After devouring that show, she became fascinated with the way story-telling techniques were being used in audio. She got the chance to work on Code Switch at NPR, and fell in love with the process of making podcasts.
I met Juleyka last year when Lantigua Williams & Co started using Simplecast for hosting. After several interesting and insightful conversations about podcasting, I asked her if she would be willing to be a guest on my show to talk more about her approach to audience acquisition.
Couple quick things to mention before we get into the interview:
First, Juleyka is hosting a series of webinars about working in podcasting she's calling Podcasting Seriously. If you're interested in getting into working in the podcast industry, or if you'd like to take your podcasting skills to the next level, I'd encourage you to check it out and sign up. Visit https://www.podcastingseriously.com/ to learn more.
Second, we recorded this interview using Squadcast, which dropped the call multiple times. Kind of a bummer, but that's how it goes sometimes. Next time I'll be sure to record locally as well. Luckily I was able to edit the show in a way that the drops aren't noticeable.
Alright, let's get into my conversation about audience acquisition (and more) with Juleyka Lantigua-Williams.
Tip #1 for Audience Growth: Know as much about your ideal listener as possible without violating their privacy.
Q: Who is the ideal listener for your show?
If you're like me, you might answer that question with something slightly vague, like, ”My ideal listener is someone who is interested in making a great podcast.”
That's a decent start, but let's dig deeper. Let's get specific.
So where do you start? What are the fundamentals?
So many people start podcasting before they've identified their show's number one biggest fan. You've probably heard about creating for an ideal listener before, but Juleyka takes the idea to the next level.
Juleyka looks for factual evidence for what she believes is true about her ideal listener, who even has a name and a face (check out the website).
Things you should know about your ideal listener:
Age
Education level
Career level
Relationship status
Family info
Where she lives
Digital experience habits
Hobbies
Purchasing habits
How many other people like her are there?
Juleyka's ideal
Juleyka Lantigua-Williams shares her strategy for audience growth and how it's put her shows on the path to reach 1 million downloads by the end of the year.
Here's what I learned in this episode: Audience growth isn't something that magically happens once you start publishing episodes.
If you want to grow your audience and get more listeners and fans, there's three important questions to ask yourself. These questions are important regardless of how long you've been podcasting.
The three questions are:
1. Who is the ideal listener for my show?
2. What needs do they have that I'm trying to address and fulfill with my show?
3. Where is my ideal listener spending their time and attention, and what's my plan for getting their attention?
•••
Juleyka Lantigua-Williams is the founder of Lantigua Williams & Co, an audio production company. She describes her role as building teams that make podcasts and films.
So a little more about Juleyka:
Juleyka is the Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio that builds teams that create beautiful experiences in digital audio and film. She is a journalism veteran with 20 years of experience as a writer, reporter, editor, syndicated columnist, book editor/scout, lecturer, and audio producer. Lantigua Williams & Co. produces original shows like Latina to Latina, 70 Million, and Feeling My Flo, and provides tailored consulting and white-label production services for clients that include Macmillan Podcasts, the Phi Beta Kappa Society, WHYY, KQED, and Civil Beat.
Juleyka says she first fell in love with podcasts after hearing Serial. After devouring that show, she became fascinated with the way story-telling techniques were being used in audio. She got the chance to work on Code Switch at NPR, and fell in love with the process of making podcasts.
I met Juleyka last year when Lantigua Williams & Co started using Simplecast for hosting. After several interesting and insightful conversations about podcasting, I asked her if she would be willing to be a guest on my show to talk more about her approach to audience acquisition.
Couple quick things to mention before we get into the interview:
First, Juleyka is hosting a series of webinars about working in podcasting she's calling Podcasting Seriously. If you're interested in getting into working in the podcast industry, or if you'd like to take your podcasting skills to the next level, I'd encourage you to check it out and sign up. Visit https://www.podcastingseriously.com/ to learn more.
Second, we recorded this interview using Squadcast, which dropped the call multiple times. Kind of a bummer, but that's how it goes sometimes. Next time I'll be sure to record locally as well. Luckily I was able to edit the show in a way that the drops aren't noticeable.
Alright, let's get into my conversation about audience acquisition (and more) with Juleyka Lantigua-Williams.
Tip #1 for Audience Growth: Know as much about your ideal listener as possible without violating their privacy.
Q: Who is the ideal listener for your show?
If you're like me, you might answer that question with something slightly vague, like, ”My ideal listener is someone who is interested in making a great podcast.”
That's a decent start, but let's dig deeper. Let's get specific.
So where do you start? What are the fundamentals?
So many people start podcasting before they've identified their show's number one biggest fan. You've probably heard about creating for an ideal listener before, but Juleyka takes the idea to the next level.
Juleyka looks for factual evidence for what she believes is true about her ideal listener, who even has a name and a face (check out the website).
Things you should know about your ideal listener:
Age
Education level
Career level
Relationship status
Family info
Where she lives
Digital experience habits
Hobbies
Purchasing habits
How many other people like her are there?
Juleyka's ideal
25 min