Julie Anna Potts: Sustainability & Meat Industry Progress | APS - Ep. 04

Join us for the fourth episode of the Animal Protein Sustainability Series, where Julie Anna Potts, President & CEO of the Meat Institute, explores the importance of sustainability in the meat industry. From food safety to environmental impact and animal welfare, Potts discusses the comprehensive efforts the Meat Institute is spearheading to meet evolving consumer expectations. Tune in to learn about the industry’s commitment to transparent, sustainable practices to ensure a responsible future for animal protein. Listen now on all major platforms!

"There's room for us in each of these areas—food safety, animal welfare, environmental impact, nutrition, and labor practices—to connect with consumers and ensure everyone in the chain is doing a good job."

Meet the guest:

Julie Anna Potts, President and CEO of the Meat Institute, brings a wealth of experience in agricultural policy and industry leadership. Since 2018, she has led the Meat Institute, including its efforts to enhance sustainability and consumer trust in animal protein. Previously, Potts served as Executive Vice President at the American Farm Bureau Federation and held key legal and policy roles with the U.S. Senate Committee on Agriculture, Nutrition & Forestry.

Connect with our guests on Social Media: LinkedIn

Timestamps: 

• (00:00) Introduction 
• (00:39) Overview of the Meat Institute
• (06:45) Key sustainability priorities
• (10:47) Building consumer trust
• (23:35) Building trust economic benefits
• (29:40) Collaborative messaging
• (32:31) Closing thoughts